Dr. O. Preston Robinson, 87, former editor and general manager of the Deseret News and well-known educator, church worker and civic leader, died Saturday, Nov. 10, 1990, in St. Mark's Hospital, of cardiac arrest.
He suffered a heart attack while playing golf Nov. 1 and was taken to the hospital, where he remained in critical condition until his death.The funeral will be Tuesday noon in the Murray 23rd LDS Ward chapel, 755 E. Three Fountains Drive. Friends may call Monday from 6:30 to 8:30 p.m. at Larkin Mortuary, 260 E. South Temple, and from 10:30 to 11:45 a.m. Tuesday at the ward. Burial will be in the Farmington Cemetery.
Dr. Robinson had been assistant manager and editor and general manager of the Deseret News, as well as manager of the Deseret News Press.
He was also a professor at New York University and the University of Utah, and president of the British Mission for The Church of Jesus Christ of Latter-day Saints.
He was born June 25, 1903, in Farmington, to James Henry and Romina Elizabeth Chaffin Robinson. He attended the U. from 1922 to 1924 and took special courses from the University of Munich in Germany and the University of Grenoble, France. He served a mission for the LDS Church from 1924-27 in France.
Two years after returning to the United States, he married Christine Hinckley on Sept. 16, 1929, in the Salt Lake LDS Temple. Mrs. Robinson is a sister of President Gordon B. Hinckley, first counselor in the First Presidency of the LDS Church. Together, the Robinsons wrote more than 10 books on religious history, political and professional topics.
Dr. Robinson received a bachelor's degree from Brigham Young University in 1928 and a master's degree from NYU, where he was awarded a doctorate in marketing and retailing in 1935. He taught at NYU until 1947, when he became chairman of the U. department of retailing. At NYU he also had been co-director of a personnel specialist program.
He was in charge of retailing at Hofstra College, Hempstead, N.Y., from 1934 to 1937; an instructor at the University of Newark, N.J., in 1935; in charge of marketing instruction, National Institute of Credit, 1935-46 and assistant director, War Training Center, NYU.
In 1950, he became assistant manager of the Deseret News, being named two years later as general manager of the Deseret News Publishing Co. and editor of the newspaper.
He retained that position until 1964, when he was called to preside over the LDS Church's British Mission. After being released from his mission assignment, he became chairman of the board of Promised Land Publications.
While affiliated with the Deseret News, Dr. Robinson was a member of the board, secretary of the Newspaper Agency Corp., and also was affiliated in various capacities with Deseret Book Co., Publisher's Paper Co., Utah Manufacturers Association and the National Safety Council.
Dr. Robinson had a strong community spirit and a great love for his country. He was a civilian aide to the secretary of the Army from 1956 to 1964. He also was president of the Youth Tobacco Action Commission; a member of the National Council of the USO; president of the Utah Symphony; a member of the National Safety Council, the Salt Lake Country Club and the Salt Lake Rotary Club. He was recipient of the national Allstate Crusade America Award.
Dr. Robinson was the author or co-author of many books on marketing, merchandising and salesmanship and had written a number of publications on the Dead Sea Scrolls.
During a number of trips to the Middle East, he visited with many heads of state and ambassadors and wrote a series of articles about problems there. He had opportunities to travel extensively, interviewing top leaders throughout the world.
In 1962, he moderated a television debate between former California Gov. Edmund G. Brown and Richard M. Nixon, when they were competing for the governor's post.
His church service included being a member of the Federal Heights Ward bishopric, a member of the presidency of the high priest group in the Emigration Stake, and a member of the Sunday School General Board. At the time of his death, he and his wife were historians for the Murray 23rd Ward. He was completing a history of the ward.
Dr. Robinson is survived by his wife, Christine, and three children: Miriam Flanagan, Alameda, Calif.; Bruce Hinckley Robinson, Palo Alto, Calif., and Christine Carol Burton, Pleasanton, Calif.; 13 grandchildren; 10 great-grandchildren; and a sister, Afton Riches, of Denver.