It has been just over a month since KCPX (FM-98.7) made a programming switch from Top 40 music to "continuous favorites from yesterday and today."
KCPX general manager Wayne Courtney said that response to the format change has been surprisingly positive."We expected to receive four to five weeks of negative phone calls," Courtney said, "but after the second day, all we got was positive feedback."
Courtney said that one big misconception still exists about KCPX's new format concerning "oldies." KCPX is not all oldies since it plays almost 25 percent new songs. Still, he admits that the altered format has chased most of its former teen listeners away.
"We're spectrum adult contemporary," Courtney explained, "with a target audience of 25-49."
Jay Kelly, the station's new morning co-host and program director, said that there has particularly been a high amount of positive feedback from listeners in the age 35-40 range. "It's a feel-good format," he said.
Courtney said that KCPX's call letters will not change, though the station's new nickname is "K-98.7"
A compilation of predictions from KCPX advertisers is forecasting a 43 percent increase in the station's audience because of the new format.
Sister station KUTR (AM-1320) is doing very well also, according to Courtney. He said that the AM station, which broadcasts an exclusive LDS contemporary format, has five times the audience that the old AM format did.
- Here's KCPX (FM-98.7) radio's current personality lineup:
Mornings (6-9) Jay Kelly and Tami Sanders - "The Breakfast Bunch."
Midday (10 a.m. to 3 p.m.) Max Wulf.
Afternoon drive (3-7) Gary Zane.
Evening (5-midnight): Mick Mackay.
Overnight: (Midnight-6 a.m.) - Greg Smith.
Tom Timmons, former late-evening personality, has been let go by KCPX. However, he's still hoping to stay in the Salt Lake radio market.
The "Dick Bartley" oldies radio program, previously broadcast on the late KRSP-AM, is now on KCPX Saturday nights, 6-11.
- Where did KCPX's music and format go? Listeners should tune into KLVV, Utah's "New Q" at 99.5 FM. Programming director Chuck Jackson said KLVV's new morning team Glen Beck and Pat Call will host the Monday through Friday "Beck and Call" show from 6 to 10 a.m.
Casey's Top 40 will be on Sundays from 8 a.m. to noon while Rick Dee's Weekly Top 40 will air Saturdays from 6 to 10 a.m. "Open House Party" will be on Saturdays from 7 p.m. to 2 a.m. and Sundays from 6 to 9 p.m. Scott Shannon's Rockin' America Countdown will follow on Sundays from 9 p.m. to midnight.
Tony Rumfallo is hosting the 6 p.m. to midnight time slot. He'll be taking dedications at the following numbers: 568-3570, 568-3470 and 568-3670.