KCPX-AM has changed - it is now KEMX. The station is still the sister station of KCPX-FM and remains at 1320 on the AM dial, but the music format has switched.
As of last Monday, the station not only has new call letters, but is no longer playing your basic "oldies" type of music. "Easy Mix" is what station spokesman Chris Maathuis calls the new blend of tunes that will play "everybody's favorites" from the 1950s through the 1970s, as well as country music crossovers from this decade.Maathuis stressed that the new format is not oldies or hard rock. Some of the artists to be featured on KEMX include: Kenny Rogers, Tom Jones, Carpenters, Bee Gees and Ann Murray. Barbara Mandrell selections will also be played.
"It's music you know and information you need," said Maathuis about the new format.
Maathuis will be handling the station's news and sports reports. He said KEMX doesn't pretend that it can compete with KSL Radio's large news department but hopes the new station can be involved with the community and have a high profile.
CBS news will also be featured around the clock at the top of the hour on KEMX.
"The station will appeal to all adults," station program director Morgan Evans said. The target audience is adults 35 and older, he added.
To get a share of the older audience, KEMX has hired Herb Jepko - a legendary personality in Utah radio - who recently worked with KDYL's "Music of your Life" format. Jepko has more than 20 years of radio experience and was syndicated at one time.
In addition to Maathuis' news reports on Mike Carver's morning show (6-10 a.m.), Michelle Morrison (formerly of KUTR-KLZX) will provide local afternoon news reports. Mick MacKay will handle local traffic updates.
KEMX started out as KCPX, switched to KBUG in the early '80s and back to KCPX before the latest change.
The KEMX personality lineup is:
6-10 a.m.: Mike Carver, Chris Maathuis and Mick MacKay.
10 a.m.-noon: Morgan Evans.
Noon-3 p.m.: Lyle Morris (formerly of KLCY).
3-7 p.m.: Lee Preston (from Grand Junction, Colo).
7 p.m.-midnight: Herb Jepko.
Midnight-6 a.m.: John Griffin (first on-air position).
* KTOU (FM-94.9) recently completed its "Wet N' Wild" contest by giving away a new 16-foot Sea Ray Seville sport boat (with motor and trailer) to Val Butcher of Salt Lake.
Butcher was one of six KTOU listeners who guessed correctly that there were 6,135 7-Up cans in the boat and also a GMC Truck. His name was then chosen at random as the prize winner. KTOU had more than 20,000 entries in the guessing contest.
* KSOP (FM-104 and AM-1370) has developed its own "County Club Card," good toward concert discounts, prizes and cash.
The cards are available free at Albertson's bakery departments, Country Joe's and KSOP.
* KSL (AM-1160) will air the New York Mets at Pittsburgh Pirates game Saturday at 4:50 p.m.