French women have long held world renown for their fashion acumen, taste and style. Now their modish sophistication is being enhanced even further by interactive computers.
The computers, located in retail stores, provide hosiery shoppers with information on correct sizes, shades and styles to accommodate a variety of uses and occasions, notes Intermark Corp. of New York, designer-producer of these hosiery "advisers."For help in finding their way through the maze of products and sizes in the typical hosiery department, customers such details as their height, weight and reason for purchase.
The computer then makes recommendations on a liquid crystal screen on the most appropriate color, style and size to buy, and even provides a color-coded description of the package so that the customer can find it among the myriad products on display.