Bo knows Bo and says he's a pretty decent fellow. Bo Diddley, the seminal rock and roller, has revived his career because of the series of Nike TV ads featuring him and Bo Jackson, the superstar athlete. "Bo is a really nice guy," Diddley said. "And I told him as long as he stays that way, he'll always be remembered." Diddley is a little stunned that the commercials have been such a boon for him. "You work your buns off all these years - going up and down the highway, riding those raggedy airplanes and stuff like that, and I make a commercial with Bo Jackson and all I say is, `Bo, you don't know Diddley,' and all of a sudden I'm back up at the top again. I ain't figured this out yet."