"New Horizons," a talk show for and about Utah's minority communities, will air the first of 13 half-hour segments Sunday at 12:30 p.m. on KXIV Channel 14.

Host James Brown, who is co-producing the effort with Ken Capner, said the program is an attempt to help minorities "better assimilate into society." Brown said Utah could also be strengthened by all groups "joining hands and collectively working to make Utah a better place."Brown said all minority groups, including blacks, Hispanics, Asians, Polynesians and Native Americans will be included. Among program topics already produced are segments on the Black Coalition; the Governor's Advisory Council for Minority Affairs; business, education, job training and opportunities; employment opportunities; minorities in business, health; minorities in journalism; and minorities in politics.

The effort is being underwritten initially by TCI Cablevision of Utah. Brown said corporate donations are being sought from other firms to help continue the program beyond the initial 13 segments. Representatives from Discover Card, Pepsi Cola and Black Entertainment Network attended a Monday press conference at the University of Utah.

In addition to the weekly airing on KXIV, TCI will make the program available in Utah, Davis, Weber and Salt Lake County. The times will vary with each cable system.

KULC Channel 9, operated by the university, will begin airing the programs in December. And, radio stations KISN (both AM and FM) and KRSP FM will air the show on Sunday mornings at 6:30 a.m. and 7 a.m. respectively.