Ground was broken here Thursday for a new strip shopping center to be called The Factory Stores at Park City.

The 212,000-square-foot shopping center will eventually house some 50 stores owned by manufacturers who will sell their merchandise on a "factory direct" basis.Landmark Plaza Associates, Salt Lake City, and Charter Oak Partners, Bethesda, Maryland, are the developers. They said the complex will employ some 300 by its opening next fall.

Textile manufacturer WestPoint Pepperell will be the anchor tenant, said Bruce Targoff of leasing agent Bruce Targoff Associates, who added that tenants are committed for 80 percent of the complex.

The center is a new addition to a 100-acre commercial/medical/residential complex called Landmark Plaza that was begun in 1983. Michael J. Milner, general partner in the development, said he views the factory outlet center as the first of its kind in Summit County.

The stores will sell apparel for men, women and children, housewares and other items and will feature restaurants and an unspecified "recreational facility."

Contractor is Gibbons & Reed and engineering is by The Sear Brown Group, both of Park City. Consolidated Realty Group (CRG) of Salt lake City handled the real estate transaction.