A family member of the late Gov. Scott M. Matheson will accept an award from the Intermountain Chapter of the Public Relations Society of America and the Utah Chapter of the International Association of Business Communicators.
Presentation of the award is part of the Golden Spike Awards banquet Wednesday night in the Red Lion Hotel. Matheson was selected in April to receive the new award given to those not in the public relations field who demonstrate positive communications skills in the public arena.Matheson died of cancer Oct. 7.
An ad hoc committee of both organizations made the selection for the award, which was named the Parry D. Sorensen Public Communicator Award in honor of Sorensen who has taught journalism and public relations at the University of Utah for more than 40 years.
"The committee felt that Scott Matheson, through his open and forthright dealings with the public and the news media, both as governor and in other public service positions, demonstrated the truly proper role public relations should play," said Dale Zabriskie, selection committee chairman.
"The committee also wanted to honor Parry Sorensen for his teaching skills and his continued devotion to his students and to the communications field, so we named the award after him," Zabriskie said.
Other members of the selection committee included David Mead, Utah Power & Light Co.; Robert Ruff, Evans Communications; Alicia Bremer, Bremer Public Relations; Dorothy Dart, Dart Communications; and Marcia Banks, Utah Arthritis Foundation.