First lady Barbara Bush and New Kids on the Block will join forces on National UNICEF Day Oct. 31 to support the 40th annual Halloween drive for needy children.

UNICEF is the United Nation's Children's Fund."I am pleased to be a part of a program that embraces all the world's children and keeps the spirit of giving alive in young people throughout the country," Bush said.

She called this year's campaign especially meaningful because of the World Summit for Children, which she said "gives us a reason to hope that children everywhere will be able to get the protection and care they so need and deserve."