VITAL STATISTICS

Age: 56.Where born: Salt Lake City.

Family: Wife, Carolyn Ranck, eight children and 16 grandchildren.

Education: Bachelor of science, University of Utah, 1956.

Primary products: Trade association management representing Utah's commercial banks with seven standing committees, state and federal lobbying activities, educational and training programs and interindustry relationships.

Primary markets: Utah's commercial banks.

Number of employees: 6.

Annual sales: Combined assets of Utah's banking industry, $11.4 billion.

PERSONALITY PROFILE

First "real" job: Resident motel manager while attending college.

Management style: Extensive use of "one-on-one" interaction with all segments, i.e. community, regional and money center bankers in formulating positions and programs for the association. Subsequent utilization and shadow management of the process to generate participatory interaction with membership in developing consensus for unified programs, objectives and goals within the industry.

Strategy for success: Maintaining unbridled enthusiasm for the free enterprise system and the underlying key role that banking plays in making the system work. Involving members from all size banks from all areas of the state creating an attitude of individual ownership of "their" association.

A memorable failure: Being the cause for losing the high school State Doubles Championship by "choking" when my dad came to see me play in a tournament for the first time.

Heroes: In addition to Winston Churchill, Abraham Lincoln and a host of others, our eight children - each is an inspiration to me.

Leisure time and hobbies: My partner Carolyn will say the Utah Bankers Association. I do enjoy occasional golf and tennis.

Favorite book and movie: "The Road Less Traveled." Peck Movies, "Driving Miss Daisy" and "The Man from Snowy River."