Memorial services will be held Thursday in Oregon for pollster J. Roy Bardsley, 70, who died Oct. 6, 1990, at his daughter's home in Wilsonville, Ore., of cancer.

Mr. Bardsley wrote columns on public-opinion issues for The Salt Lake Tribune and for the Portland Oregonian. He also worked with KUTV-TV, Mountain Fuel Supply, Harris & Love Advertising, Mountain Bell, Walker Bank and Smith's Food King.Mr. Bardsley was born in Salt Lake City, attended Harvard Business School and graduated from the University of Utah.

After serving in the Navy during World War II, he started one of the first public-opinion research firms west of Chicago.

In 1958, he moved to Portland, where he founded Bardsley and Haslacher. In 1987, Mr. Bardsley formed a partnership with Laura Neidhart and opened Bardsley & Neidhart, where he remained active until his death.

A memorial service will be held at Lake Grove Presbyterian Church, Lake Oswego, Thursday at 2 p.m. followed by a private interment at Portland Memorial Mausoleum.