Service. It's the name of the game in the after-purchase automotive world. It's something people look for before they buy and what they've come to expect after they buy. Good service is almost as important as a good car. It's like a good fishing reel. That is, when you need it most you want it to work right.

Which, of course, is why such special care was taken in the building of the new Rick Warner Downtown Auto Plaza. The Plaza reaches between 7th and 8th South, and between Main Street and West Temple. The four state-of-the-art dealerships offer a unique blend of vehicles - Ford, Chrysler Plymouth, Pontiac Mazda and Nissan Sterling.Service played a major role in the overall design. That and the realization that with extended warranties, dealerships must increase their service capabilities. Only dealerships - not service stations - can offer "factory trained technicians" with factory authorized parts to keep warranties in force.

Before the move to the Auto Plaza, Rick Warner Ford was already recognized as one of the finest facilities in the county, receiving special notice for its large and efficient service center.

Among the many awards presented, one that owner Rick Warner was most proud of was being recognized as the No. 1 parts outlet in the country for cars and light trucks. It told, he said, a commitment to serving the customer.

When the new Auto Plaza was built, a long, hard look was taken at what the service area should be, recalled Randy Sandstrom, service manger.

In order to guarantee continued good service the more technical areas of car care, it was decided to increase capacity.

"So we doubled the area over what it was in the old building," said Sandstrom. "In the new `Super Ford Store' we have 38,000 square feet of space, with more than 50 stalls, three fast-lube bays and the most state-of-the-art equipment available."

He pointed out that in making the move into the new center, about $500,000 in new up-to-date equipment was purchased.

Among the other features added to the center were:

- A comfortable waiting area for customers, complete with all the luxuries of a livingroom - comfortable chairs, magazines, TV set and snacks.

- Three fast-lube bays will allow factory trained technicians to perform 15-minute oil changes.

- A low-cost rental car company was brought in-house. Customers needing to rent a car can do it on location.

- Working hours were extended to include Saturday. Customers can now bring their vehicles in for service and repair on Saturdays between 8 a.m. and 3 p.m. Weekdays the business is open from 7 a.m. to 6 p.m.

- A vallet shuttle service is offered to those customers who need a ride to work after they drop of their vehicles.

- Included in the latest purchase was the most up-to-date service equipment available. This includes the latest in computer testing, ranging from alignment to heavy repairs. Along with pinpointing service problem, the new equipment also allows the work to be done at less cost to the customer.

In order to meet the requirements of testing and repairing automotive advancement, specialized technicians at Rick Warner's were sent to factory-conducted schools.

A sign of this dedication to service is evident in that Rick Warner's Chrysler Plymouth Service Department has received the Five Star Service Award, Chrysler Service Professionals Awards and the Mopar Customer Care Award.