The Cotton Bowl Athletic Association announced Tuesday that Mobil Corp. will be the corporate sponsor for the Cotton Bowl, beginning with the 1989 New Year's Day game, which features the champion of the Southwest Conference.

Mobil and the athletic association entered into a seven-year sponsorship agreement, under which the corporation will become the title sponsor beginning with the 1989 Cotton Bowl.The Cotton Bowl had fended off getting a sponsor until recent setbacks in the Texas economy made it feasible to find a financial helper. Bowl officials made money in the last three years because of sellouts involving Texas A&M University and games against Auburn, Ohio State and Notre Dame.