As washers and dryers slowly make their way into more public areas of the home, style join utility as an important consideration in choosing a laundry appliance. Stackability (for small spaces), show-off features (such as electronic panels) and more protection from water leaks and excess vibration are increasingly appealing to the consumer.

However, the Soap and Detergent Association reports that the qualities that have traditionally sold machines, such as clothes-cleaning success, dependability, long life and quiet operations, are still important today. Consumers are rarely interested in buying a washer or dryer that is more sophisticated than their needs.