Liberal arts students would more likely be lured into teaching if schools recruited students on college campuses with the same zeal corporations do.

According to a study at Teachers College, Columbia University, one-third of the undergraduates who expressed an interest in teaching said on-campus recruitment would be an incentive to taking a job. The study involved surveys of graduating seniors at Columbia College and Barnard College, undergraduate divisions of the university.According to Pearl R. Kane, assistant professor at Teachers College and director of the study, the percentage of minority students who would be influenced by on-campus recruitment was slightly higher.

"Therefore, for schools seeking to hire minorities, the case for on-campus recruiting is even stronger," she says.

Traditionally, school administrators have recruited teachers via newspaper advertisements, Kane says. But they can no longer settle for recruiting practices of the past. A teacher shortage looms because teachers hired during the baby boom period of the 1950s and '60s are retiring and the number of minority teachers in the public schools is dwindling.

"When corporations visit college campuses to recruit graduates," she says, "a full-page ad inviting seniors to learn about the company over wine and cheese appears in the college newspaper.

"Corporations often send high-level managers to these receptions to help lure a school's top graduates to their organizations" which shows that they value talent and work hard to get the people they want.