Where born: Ogden
Family: Wife Joyce and sons Brent and Tim
Education: Bachelor of Science in banking and finance, University of Utah.
Primary products: Insurance, supplies, broker telephone system, credit card collections, lobbying and legal matters.
Primary markets: All Utah Communities with Auto dealerships.
Number of employees: 165 auto dealers and their 6,500 employees.
Annual sales: $495 million.
First real job: Washing and polishing cars and a parts chaser at age 11.
Management style: Management by walking around.
Strategy for success: The mood and manner of the man at the top sets the pattern. Put yourself in the customer's shoes and treat them as you want to be treated.
A memorable failure: I make a point not to replay mistakes but to affirm what results I want.
Heroes: Spencer Kimball, Paul Harvey and Elias Strong.
Leisure time and hobbies: Golf, fishing, skiing and collecting old Buicks.
Favorite book and movie: Results Book and Holy Scriptures