Kellogg's Bigg Mixx is a new cereal with "wheat, oats, corn and rice cereal," and despite the cartoon moose on the carton, manages not to be little chocolate doughnuts or sugary Ninja turtles. The 17.8-ounce box retails for $2.54 at Smith's.

Kay Hadley: "Bigg Mixx claims it can satisfy the appetites of a chicken-wolf moose-pig. I've never thought of the Hadley crew in quite those terms, but they did eat the contents of the box in short order. My motherly opinion is that Bigg Mixx is just one more addition to the cold cereal market that is already saturated with loads of sugar."Don Russell: "This new cereal has been a family favorite at our house since it first came out earlier this summer. Both adults and kids are partial to Bigg Mixx. I don't know where or how Kellogg's concocted the animal championing Bigg Mixx. I must say he's rather bizarre yet heart-warming. Bigg Mixx is tasty and seems to offer some nutrition."

Doris Wilding: "I was surprised that my kids really liked this because it was more like an adult cereal than a kids' cereal. We all give this a `thumbs up.' "

Judy Slack: "I loved this! It had a little bit of a cinnamon flavor and not too sweet. This is one I'll buy again."

Edyth Jensen: "Our family liked the flavor and the mixture of grains. It seemd to stay crisp most of the time. As far as cost, it is about the same as most other cold cereals."

Linda C. Tingey: "This cereal went fast! We'll buy it again. My kids loved the combination of grains. I loved having a cereal that was nutritious that my kids really liked. We'll buy this again."

Conclusion: Bigg Mixx was a bit hit! It's tasty and not loaded with sugar.

The Deseret News testing panel independently tests products purchased by the Deseret News. Readers with suggestions for products to be tested should contact the Today Section, Box 1257, Salt Lake City, UT 84110.