A local Spanish radio station has dropped its identification message "every so often you should hit a woman" after a Salt Lake Hispanic woman complained the phrase was offensive and contributed to family violence.

KZQQ radio, "La Fabulosa," (1550 AM) geared toward Salt Lake Valley's approximately 100,000 Hispanics, used the phrase for four weeks as its identification message required by the Federal Commu-nications Commission.The line is from a popular Ramon Ayala recording called "Cuando Yo era un Jovencito" (when I was a teenager).

KZQQ General Manager Gene Guthrie said the song is followed by phrases that include "one must hit a woman with love and kindness."

But Candy Pasillas said she feels the phrase is offensive. "We know there's a lot of spouse abuse. I find it offensive, not only as a Hispanic, but as a woman," Pasillas said.

Guthrie said Pasillas is the only person who has called the station to complain about the lyric.

KZQQ Program Director Joe Alaniz said he would no longer use the phrase to identify the station but will continue to play the song.

"We have had one woman call to complain about the song. One would really have to take that (phrase) out of context to find it offensive," Guthrie said. "It was never intended to offend anybody or suggest that anyone hit anybody or anything. You have to hear the entire song."

KZQQ, which has only been on the air for the past six months, often plays "rancheras," songs typical of the rural areas of Mexico.

Guthrie said that line of the song is followed by other phrases that aren't in bad taste. The phrase the station used to identify itself is followed by lines which translated say ". . . so that she knows who the man is. Females want to take power, but if they dictate to us, that has no name."

"Whatever the community wants, that's what we'll do," Guthrie said.

Murray resident Regina Rodriguez said she thinks the song is funny and said she doesn't find it offensive. "There are other songs that are dirtier than that one," she said. "The song is not bad. Maybe those complaining have suffered with their husbands."

However, West Jordan resident Flora Martinez said when she heard the song she was shocked they would play a song she feels encourages men to hit women. "I kept saying how can they play this on the radio. I thought it (the song) was awful.

"This is going to worsen the problem," she said, referring to incidents of abuse of women. National statistics show that one in three women has suffered sexual abuse, one in four has suffered physical abuse and that one woman out of six has suffered both kinds of abuse.

"The Mexicano already has a bad reputation among Americans, and how is this going to help change that?" Martinez asked. "This will give a bad image."