Denver Broncos quarterback John Elway, already a star on the football field, will become a television star as well during the upcoming NFL season.

Elway signed a long-term contract with KMGH-TV, Channel 7, to star in a half-hour weekly football show during the season, it was announced Thursday. The contract is the result of months of negotiations between the three Denver network affiliates and Elway's representatives.Tentatively titled "The John Elway Show," the program will air at 6:30 p.m. and be repeated at 10:35 p.m. every Tuesday on the CBS affiliate during the season.