Go Aztecs! You must go to an Aztecs basketball game and watched "The
Show" to understand how the students have made the words "I Believe We
Can Win" their own.They were the first to trademark the slogan. They
don't own the words, they own the right to make commercial products using
those words. They don't say they were the creators of the cheer, they say
they were the first to file a trademark application.As a San Diegan and
Aztec fan, I Believe We Can Win.Go Aztecs!