Multimillion-dollar adventure park set to become destination point


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  • GTOBoomer USA, UT
    June 4, 2014 2:56 p.m.

    Sounds enchanting, but not the world's first adventure park. Although not fantasy-oriented, Singapore has an entire adventure island -- Sentosa.

  • Wanda B. Rich Provo, UT
    June 4, 2014 9:39 a.m.

    Sorry for being skeptical, but if I've ever seen a recipe for financial disaster, this is it. Good luck to the investors, who seem to have money to burn. At least bring along some marshmallows.

  • 1Reader Sunnyvale, CA
    June 2, 2014 12:35 a.m.

    This is a great idea. It's easy to be skeptical, and hard to make something great--but it can be done. Disneyland, in CA or FL, doesn't have perfect weather; it's often too hot there--and they are overrun.
    People come to Utah from all over for the slopes and the Parks. Some of them would love to stop by something unusual and impressive; the price sensitivity isn't that high. Their is demand for creativity and immersion.
    A few rides would be very helpful; and they can be pretty cheap.
    Winter could still be very fun; what else is going on to compete?

  • Rudedog Pleasant Grove, Utah
    June 1, 2014 2:53 a.m.

    This has very seasonal attractions, winter, christmas, halloween, etc. the man behind this has plenty of money sense, he is the zero water creator. And for the detractors that say restaurants and gift shop only you have not researched it. There is a hotel, castle, joust, Santa Workshop, halloween scare town, Train, Pirate Ship, all changing with the season. This is a great idea, just as Walt Disney had. Everybody said he was nuts, it's the crazy ones that make it work.

    Go for it guys, we nuts will follow....

  • Bastiatarian TUCSON, AZ
    May 31, 2014 12:24 a.m.

    >So . . . It's kind of an alternate universe?
    >. . . Like FOX "NEWS?"

    Hey, don't complain.
    It could be like CNN or MSNBC: dark, empty space void of anything real at all.

  • LDS Liberal Farmington, UT
    May 30, 2014 6:42 p.m.

    Virginia Beach, VA

    " . . . a combination fantasy land and adventure park, staffed by professional actors who will help visitors immerse themselves into stories, mystery and magic."

    So . . . It's kind of an alternate universe?

    . . . Like FOX "NEWS?"
    1:33 p.m. May 30, 2014




    Thanks for making my whole day!

  • GaryO Virginia Beach, VA
    May 30, 2014 1:33 p.m.

    " . . . a combination fantasy land and adventure park, staffed by professional actors who will help visitors immerse themselves into stories, mystery and magic."

    So . . . It's kind of an alternate universe?

    . . . Like FOX "NEWS?"

  • Adam Dambrink San Antonio, TX
    May 29, 2014 10:41 p.m.

    "If you build it, they will come."
    There is magic in any story that you tell and I know that as long as stories are central to the experience then it will be a success. Its on the right track by involving actors to guide someone through an experience and comparing this to Disneyland is apples to oranges in my opinion. This would be a different experience and if its anything like his (Ken's) halloween bashes then it'll do well.

    Also, I hope that Ken Bretschneider reads these comments because I have experience in this area and I'd love to help develop this idea but I haven't found a way to contact him yet. Any suggestions?

  • happy2bhere clearfield, UT
    May 29, 2014 3:18 p.m.

    I tend to agree that there needs to be some "movement" rides in the park, and it should try to be open for all seasons. Nothing better than getting completely wet on a hot August day. Or having a reason to wear that North Face parka in December besides going to the market. Or to have one of the scariest Holloween haunts this side of Knotts Berry Farm. Or creative Christmas displays. And maybe some really good unique food (unlike Disneyland where you pine for McDonalds) that will keep people returning. This may not become a nationwide destination like the major theme parks, but is could be a successful regional one. If done right, this glass just might be half full. I hope it works out.

  • Well.ok Lehi, UT
    May 29, 2014 3:03 p.m.

    While I would love to see this be successful, call me sceptical for all of the reasons mentioned by Kora and others. Remember the big luxury ski resort to be built in Beaver, or the major development in Lehi with the Frank Gehry designed 50-story office building? Those were both announced with great fanfare and hundreds of millions of dollars in backing, yet where are they now? Unfortunately, I see the same future for this project, or at best a mini Thanksgiving Point.

  • LDS Aerospace Engineer Farmington, UT
    May 29, 2014 1:18 p.m.

    Let's see...
    Say we lived in Iowa, or Chicago.

    We have $2,000 for a family vacation.

    Disneyland, Calfornia Adventure, The Beach, Mexico, Universal Studios, San Diego Zoo, and perfect weather year round...


    Pleasant Grove, Utah.

    I can't see this being anywhere NEAR a destination vacation...

    The old 49th Street Galleria comes to mind - and it was INSIDE.

  • Eliyahu Pleasant Grove, UT
    May 29, 2014 9:11 a.m.

    A few scanty details in a newspaper story and already the letters are going on at length about why it can't/won't work. I have no idea whether this area can support a theme park, but I'll wait for more information before I make pronouncements about its likely success or failure.

  • Levin Reno, NV
    May 29, 2014 7:54 a.m.

    To me, this sounds like Disneyland, if it only had Tom Sawyer's Island, Cinderella's castle, and Main Street. Seems like the kind of place that will lure grandparents to take the grandkids to, and they will be bored out of their skulls.

  • Cats Somewhere in Time, UT
    May 29, 2014 5:31 a.m.

    I hope it works and I wish them well. I just remember Heritage Mountain that was going to be European villages at the base of a great ski resort in Provo. They tried for years and it never happened. It was going to be cultural as well as the ski resort. It would have been great, but it never came together. They tried for at least twenty years to put something together there . I guess it just wasn't meant to be.

    I hope these guys have better luck. No one ever believes in the dreams of dreamers until it happens. I hope they make it.

  • Canyontreker TAYLORSVILLE, UT
    May 28, 2014 10:56 p.m.

    Reminds me of Busch Gardens Europe in Virginia (recently changed to Busch Gardens Williamsburg).

    The winter season is only open at night through January, closed Jan 5-April 15.

    In the winter it's not a full day activity so tickets are only around 24.00 per family, but if it's not snowing all three of their roller coasters are operating. We did it in 25 degree weather at night.

    Besides, at Tokyo Disneyland, they ride Thunder Mountain even while it's snowing.

    Of course, Utah is no market compared to Virginia or Japan.

  • SP Salt Lake City, UT
    May 28, 2014 9:40 p.m.

    If this is like CityWalk at Universal, with a lot of exciting restaurants in a great environment, with free admission, then I could totally see myself taking my family there a couple of times a year. But I would never pay $200 to take my family to a park that only has restaurants, gift shops and actors inside. There is no "amusement" in a dressed up shopping mall, which is what this sounds like.

  • prelax Murray, UT
    May 28, 2014 9:29 p.m.

    I hope the park creators realize why many in this area are skeptical. For one thing, it's not Disneyland, and should not be compared to it. It's less than one tenth the size.

    After decades of hearing about a ski resort in the mountains above Provo, that turned into housing in the foothills and a water park, it's hard to get excited until it exists.

    Maybe a Led Zeppelin LARPing area should be added?

  • TTBrown Orem, UT
    May 28, 2014 9:20 p.m.

    You don't need rides to have an amazing entertainment experience! Think about Halloween Haunts and viewing beautiful Christmas lights (the entire experience of immersive theatrical entertainment and seasonal celebrations). This park looks like it will wrap these experiences into one gorgeous attraction! I mean all of this in a Victorian, fantasy based setting, it sounds magical! Also, from what I've read, there will always be new events, so it will remain entertaining year after year. I love it, Utah needs something like this, it sounds like a blast!

  • LDS Liberal Farmington, UT
    May 28, 2014 4:39 p.m.

    What's easier?...

    Collecting $100 million of investors money and not making good [aka, Solyndra]
    Actully pulling this off?

    Think --

    Aneheim California -- 72 degrees, sunny 365 days a year.
    Orlando Florida -- 72 degrees, sunny 365 days a year.


    110 degrees - June - Aug.
    -12 degrees - Dec - Feb.

    Take a hint --
    Lagoon has had over 110 years to build up to what it is today.
    and it can only be open April - October

    Best of Luck...

  • midvale guy MIDVALE, UT
    May 28, 2014 4:15 p.m.

    They had a display at the fan experience recently in Salt Lake City that was pretty impressive. It is a very grand idea but statistically the comiccon that is held here in Salt Lake City is the third largest nationwide and it has only been held one time with the fan experience being held a month or so ago. Attendance was overwhelming. I think they have a very good audience here in the state and stand a good chance of attracting a lot of in-state visitors as well as out-of-state visitors to this attraction once it is fully developed. Entrance fees will definitely be the issue. all we can hope that they make allowances for those of us who are local to Utah and charge more for out of state visitors just like Disney does.

  • CT98 Saint George, UT
    May 28, 2014 4:04 p.m.

    Love the idea. I like the 3 season concept but you've got to include some type of motion rides to keep visitors returning. I would definitely pay to see this place but I wouldn't pay crazy prices north of $50 per visitor. As long as fees are kept at a reasonable price point, Evermore stands at giving Lagoon some competition. Can't wait to see the finished product!

  • Evets Eagle Mountain, UT
    May 28, 2014 3:23 p.m.

    Wish him well but I am not holding my breath on this one.

  • LivinLarge Bountiful, UT
    May 28, 2014 2:33 p.m.

    Disney theme parks have one primary objective..."Fun-In-Motion". If "Evermore" is a static walking/visual experience they can expect minimal recurring revenue through repeat visitors. Visual attraction action is a losing concept in the world of entertainment. An additional $150 million in private equity is not going to happen, especially in a non-destination location such as Pleasant Grove.

  • Kora Cedar Hills, UT
    May 28, 2014 1:20 p.m.

    I think the odds of this being as big as claimed is slim to none based on past experiences. Something may be built, but it will not be as big as Disney or even Lagoon. Lucky to be as popular as Seven Peaks or Thanksgiving Point.

    There are always these announced grandiose plans for theme parks or other large projects of a similar ilk, and they rarely materialize they way they are sold, if anything happens at all.
    The planners usually end up struggling to get the funding because they can't show proof of concept and ability to actually make a profit, and these large projects lose money for a few years before becoming profitable if they do, and the investors need to be willing to watch and wait.

    I lived in Arizona, and every few years someone comes along with these great plans to build a Six Flags style park, and it always disappears, never to be heard from again after all the fanfare and excitement. I have seen this happen probably a half dozen times at least. And that is a much larger service population than Utah by far to support a large project.

    Just my opinion.

  • Ifel Of'a-sofa Alpine, Utah
    May 28, 2014 1:13 p.m.

    I don't want to seem like a downer here... but if all they are having are shops and restaurants, I am not sure I see many paying an entry fee (if they have one). They need attractions/rides. Otherwise we can just go to the Orem Adventure Park (mall) for free.

  • jpc53 Cottonwood Heights, UT
    May 28, 2014 12:59 p.m.

    How much in tax incentives is he looking for from Pleasant Grove, Utah County and the State of Utah?
    I don't know what Lagoon costs for a day pass, but if they can keep the pricing in line with them, I think they have a shot at being successful.

  • samhill Salt Lake City, UT
    May 28, 2014 12:22 p.m.

    "Farr said he knows Bretschneider's reputation for success and believes he can create a high-quality, Disneyland-quality experience."

    Sounds like a nifty idea and ideally situated in Utah county. One thing I hope they **won't** make like Disneyland is a sky-high entrance fee. If they can manage to build this and charge a reasonable fee to enter, I think and hope it will be a big hit.

    Stimulating people's imagination outside of video games is becoming more important every day.

  • Dan Maloy Enid, OK
    May 28, 2014 11:47 a.m.

    Now THIS would be cool!

    Teh best part, in my opinion, is the ghost pirate ship. When I was a kid my brothers and I spend hours and hours and h-o-u-r-s jumping on our trampoline in Phoenix, AZ as we made up and acted out stories of pirates and buried treasure. We did this for years, well into our pre-teen years. Imagination is where great things always start. If this guy can capture on that idea, the idea that kids AND adults love to imagine, he'll make untold millions. Walt Disney believed in that possibility and look at what that got him.

    Knowing just a little bit about how much effort it requires to go from an idea to an actual physical structure being completed, I think his timeline (summer 2015) is a little aggressive but I would ABSOLUTELY pay money to see this the next time I'm in Utah.

    Dream! Imagine! Go for it!