Buzzwords are often a way to mask reality. It's not a layoff, it's a
"right-sizing". It's not that things are bad, we just need to
"calibrate expectations". It's not federal control of education,
its "No Child Left Behind", and the "Common Core".And sometimes they say nothing.Moving forward we need to break
through the clutter so that at the end of the day we have a holistic approach to
empowering the people we depend on in the trenches, so we can weather this sea
change and create a sustainable win-win situation that will maximize our ROI,
while allowing us to use data at the granular level to peel back the onion and
satisfy all stakeholders with a sustainable model that will fit the new economy.
I work in a mix of worlds, sometimes having to deal with office buzzwords, and
although I can throw it down with the best of them, I much prefer when I'm
among field personnel. There are few buzzwords in petroleum exploration camps,
but plenty of descriptive terminology.
I was intrigued by the author's suggestion that women might not relate to
office jargon because it has a masculine bias. I work in a professional field
where women outnumber the men. I haven't noticed them having any trouble
at all communicating with men or women.