Let's see, I thought last year's Louisville vs. Michigan was one of
the highest rated games ever. Not exactly Davids there. I think the highest
rated game ever was Michigan State vs. Indiana State. I guess one could call
Indiana State the David but it did have Larry Bird and it was undefeated.I think if Florida would have met say Witchita State, it might have had
a similar rating, the undefeated David vs.the powerhouse program.
Since 2000, the HIGHEST rated game was 2010 Duke (Goliath) v Butler (David) with
23.9 million viewers. Last year's Louisville v Michigan was the SECOND
highest (23.4 million viewers), but another matchup between big name programs
(2009 UNC v Mich St) was only 17.6 million.
Obviously giving hope to BYU fans! Can't imagine how a team could be
considered a greater Cinderella if they were ever to reach the final four!
"On Monday night, March 26, 1979 nearly a quarter of U.S. television sets
were tuned to NBC to watch Indiana State (Larry Bird) vs Michigan State (Magic
Johnson) play in Salt Lake City’s Special Events Center; the 24.1 rating
remains the highest ever rating for a basketball game."David vs
Few had seen Bird before this:The Michigan State Spartans of the
powerful Big Ten conference were led by Earvin “Magic” Johnson, a
flashy, gregarious point guard who represented black and urban America. On the
other side, the unheralded Indiana State Sycamores had gone 33-0 on the back of
Larry Bird, the reclusive “hick from French Lick” who represented
white and small town America.“You couldn’t have asked
for a better dynamic between these two central characters,” said Sports
Illustrated writer and CBS analyst Seth Davis to NPR. “On the one hand,
they were extremely similar—they were ultimate winners; they were great
team players—and yet by the same token, you couldn’t find two guys
who were so different on so many fundamental levels, the most obvious being
race.”Johnson was already billed as the game’s next
great star, while Bird, having played just three games on TV and avoiding the
media spotlight, was almost a mythical figure. Fans who heard of his exploits
tuned in to the title game to see if the “great white hope” was as
good as advertised.
The highest would be for the two Miller borthers to coach against each other in
the finals.That would still allow a Conderella team (Dayton) to play a
goliath (Arizona).But, the final game will be Virgina against
Lousiville (hmm, maybe Wisconsin)With Virginia winning it all.
Can someone please explain where rating numbers come from? How are these
numbers derived and how credible are they? 23.9M viewers, 23.4M
viewers...positively determined by what reliable method?
Fred T: Good point! Our model predicts AZ-Dayton as another top game --- there
are several ways of getting a big audience. Florida and Virginia are also in the
mix because they are in large cities, and Louisville is home to some of the
biggest fans of college basketball.The two Miller Bros would be a
MyPerspective: Good question! TV ratings come from Nielsen and are based on a
complex statistical sample of in-home TV viewing that complies with the
standards of the Media Research Council standards. Networks and advertisers use
these audience measurements to make programming decisions and agree on
advertising costs.You can read more if you google "Nielsen TV
who are U?leave it to a poor utie fan to somehow someway yell
"look at me, look at me"
Sean and Archie Miller are a coaching family force to be reckoned with!
Who am I sir?Obviously giving angst to Utah fans!Remind
us the last time both Utah's men's and women's teams played in
the Big Dance and at least one of them advanced to the Sweet Sixteen or
farther.Hint: It hasn't happened during the Dave Rose era.
Off the air antenna (no cable subscriber), are they included in the rating? I
DEW Cougar: Good Question! "Over the air" households are in the Nielsen
ratings. Their sampling frame is based on residences with TVs (whether
over-the-air, cable, satellite, internet). "Nielsen families" are
randomly selected from every possible dwelling identified by Nielsen (google
maps makes this easier, but there is still pounding the pavement to identify
possible households). The viewing not counted by Nielsen would be non-household,
such as sports bars and restaurants with TVs.
DrGrimshawProvo, UT"TV ratings come from Nielsen and are
based on a complex statistical sample of in-home TV viewing that complies with
the standards of the Media Research Council standards." Thanks
for your response. Drilling down a bit more, how is the in-home TV viewing
determined? Said another way, what is the method and timing for gathering is
the sample data? Phone call at the time the target program is aired? Mailing a
week later? Channel surfers like me don't really watch anything, lol.I'll check out "Nielsen TV measurement" as you suggest and
see if I can find the answer to my question, then come back later today. Very cool that you are engaged on this thread.
@DrGrimshaw - Wow, that is scary? Why, we are being watch from something every
where no matter how you hide. Spooky.You think the Nielsen can count
how many people are watching (VIEWERS) the game at one tv?
DEW Cougars: Sorry, I didn't make it clear that Nielsen only obtains data
from households that agree to be included in the sample. It's not a census
where all viewing is observed but a sample. Nielsen is very conscious of privacy
concerns and never disclose household-level viewing.
Dr. GrimshawProvo, UT"Florida and Virginia are also in the
mix because they are in large cities, and Louisville is home to some of the
biggest fans of college basketball."Maybe living in Provo makes
other places seem big. Gainesville and Charlottesville are not large cities.
Stringer Bell: Ha! I meant the TV markets that these schools are popular in, not
the smaller college town. You make a fair point about Virginia. When I lived in
DC in the 90s, UVa wasn't often on the local sports scene since Maryland
and Georgetown basketball were all more successful and closer to the TV studios.
Our thinking with this year's prediction was that the DC TV market contains
the Virginia suburbs of DC and this has been a good year for Virginia
MyPerspective: Glad you are interested. I must confess to being somewhat
ignorant of the technical details. Often I joke that a miracle occurs and I get
data, but it's quite an IT operation to perform that miracle. Households
that join the Nielsen sample in the larger TV markets (like SLC) have a meter
attached to their TV that monitors any viewing. (The networks include a code
with the program that identifies what was watched.) Each night the viewing from
a household is uploaded to Nielsen's servers. In smaller markets (like
Reno) I think households in the sample are given a diary to record viewing only
during "sweeps periods" (4 times a year, each sweeps is about 4 weeks)
--- but I don't work with that data and may be completely wrong.Bad weather can disrupt this smooth operation, but Nielsen always has it back
up running quickly.
I get why David v. Goliath is an attractive match-up and also get that Dayton is
the logical David. Didn't, however, see any explanation of why
Michigan would be a better drawing Goliath than say Arizona, who's been #1
for much of the season.
Dayton will lose against Florida on Saturday making this article moot. Go
let's roll: The "Goliath"s are teams with large local fan bases
from big basketball conferences with iconic coaches who are top seeds. This
year's Goliaths would be Michigan, Florida, Arizona, Virginia.
germanygator: CBS won't see much of a dip in audience if Florida beats
Dayton. As the No 1 Seed Florida gets a boost in the model so a possible Florida
v Michigan Final would the "next most popular" game.
Never mind because it will never happen. Bear Down Arizona!