This article ignores Google. True, they aren't a "data
broker"--they don't sell their data, but they are the most egregious
example of an organization that knows EVERYTHING about us (whether or not we use
Google search). Best example that few realize: the Traffic feature in Google
Maps tracks traffic congestion on major thoroughfares. How? They track cell
phones in the cars! They don't have to be Android phones, but merely to
have Google Location Services enabled. Now, if you think Google stops tracking
you when you park your car and enter the store (or church, Federal Court, the
hospital, the gym, etc.) you are naive. GPS technology is now granular enough
Google knows which products you stopped in front of and your location when you
Googled the reviews for the Sony TV. If you check out using Google Wallet, they
now have the complete picture. A couple of years back, Google's
StreetView camera trucks were caught vacuuming info from unsecured home
networks. Many felt safe behind their password protection, not realizing Google
gathered enough web address info to recognize you even if you're surfing
"anonymously" from your home. Do we trust Google?
PM64,I couldn't agree more. Firefox + Adblock and tracking
prevention is a good step in the right direction. But to be truly
'untrackable' even more would have to be done. Most users will never
take advantage of it. The real thing we need is either 1- companies to change
(which won't happen), 2- laws to change (likely won't happen, and not
sure that more political involvement is good anyway), or 3- we need a
one-stop-shop software solution that will 100% eliminate the hassle and invasion
of privacy. The problem is that there are too many plugins, too many things to
manage, to reinstall, to update, etc.We just need a new paradigm in
browser or network software...
My daughter wanted a handbag from Victoria's Secret for Christmas. I bought
it and had it shipped to her. Guess who now gets the Victoria's Secret
catalog on a regular basis? (And I REALLY tried to find a place on their website
to opt out of getting any mail or advertising from them!)Use Firefox
as your browser with the Adblock, Better Privacy, and Tracker Block add-ons. I
don't see ads anymore, sites can't track my internet usage, and Google
and Facebook are blocked from following me around. Adobe Flash isn't
allowed to do it either. Pages load LOTS faster! Our kids are going
to need a completely new ID when they turn 18 with the way they give their data
away and companies track it. Target may know your daughter is pregnant before
you do. Their customer tracking was so good that one enraged father screamed at
them for sending his daughter ads for baby stuff, then was forced to apologize
shortly after saying "Some things went on around here that I wasn't
aware of." Scary!
They can get all the inaccurate data they want...I bought something
for my mom once on Amazon. I still get adds tailored to that purchase cause they
think I'm interested in women's products.I google
something for school, for my own curiosity, or for a friend. These things to not
qualify the "normal me" or what I'm really interested in buying. To
be honest, most 'tailored advertisements' I see are way off.Let them collect what they want. It's not morally great, but they
won't get what they want in the end anyway.
The Article has some valid points and invalid points. To know what underwear she
purchased or to know who may or may not be pregnant means she would have had to
use a "in store" credit card that tracks "all" your purchases in
the stores database like Smiths and Wal - Mart for example. With a credit card
they have "no way" to track her purchases and it is highly illegal
should vendors sell that data. "Data brokers make unwarranted assumptions
about people based on what they know about those people." Agreed, some
people keep a low profile in fact some use credit cards not in their name like
company issued cards which makes tracking anything much more difficult if at all
possible without error. Point being is that there is privacy if people would
take time and look at just how backward some companies they trust really are vs
some take pride in sealing your information and keeping it private.
The same thing is happening using our schools. When you register your child for
school, you have entered him/her into the State Longitudinal Database System, a
P-20 system, meaning that it can track people from preschool through age 20 and
beyond. This system was paid for with $9.6 million federal ARRA dollars in
Utah. Every state has one. They use the (SIF and PESC) interoperability
systems so they can all share data. Unless our legislature creates protective
bills this will only get worse. Most schools don't even know what the
state does with the data they are submitting from their schools. The toughest
part is that so many organizations make money off this public-private
partnership racket that few Utah leaders will take a stand even to protect our
children. It's money making to the educational sales vendors, of which we
have many. Opt out of the standardized tests and insist that your child take
paper and pencil alternatives. Don't participate in school surveys,
especially not attitude, belief or psychology based surveys. They do label
children for the rest of their lives.
"giving up personal information is the price people pay to do things on the
Internet."I consider it standard practice," he says. "So
much that we do is free. That is the cost of free."Pretty
flippant attitude, if you ask me.
George Orwell must be spinning in his grave knowing That his Novel
"1984" was pretty close to being spot on. Albeit about 30 years late in
arriving. Add in the Future use and abuse of Spy Drones. One wonders if
eventually we will walk not drive to work or the store in a disguise and only
buy things with cash. Or failing that use have a dummy Rewards card address to
get Grocery Market Discounts. George's beloved London has the dubious honor
of being the most heavily surveiled place on Earth. Sheesh, Is it too late to
sign up for the Mars emmigration Lottery?
Why is this a bad thing? If I'm going to get junk mail, I'd rather
have it be stuff I might be interested in instead of stuff I have no use for.
You're going to get junk mail no matter what, but would I rather it be ads
about golf clubs (which I have no interest in) or aviation (which I am
Sounds like we are "owned" not only by the government, but businesses
too. Word to the wise, nothing is private anymore - think twice before you buy,
sell, speak, or act. The Internet, while a useful tool is turning into a
hornet's nest, full of savage data miners who only want money and power.
They aren't really trying to be helpful by providing things they think
you'd be interested in because at the root of it all is money. The more we
click the more greedy they become.
I use FireFox for most Internet activities and Internet Explorer any time I use
Google or Facebook.I refuse to use Gmail or any other email service that
scans my messages for content. I never get a card of any kind from a
store. Discounts are not worth it.Health insurance companies want to know
how much red meat people buy (and potato chips, and candy, etc.). County
governments have tried to get Big Box Stores to disclose who is buying lots of
stuff. They are looking for people that are doing home improvement projects
without a permit. Penalties and tax increases to follow...The cost
of being the target of spying is high.
And we are worried about NSA. This dat6a gathering ought to be illegal. Business
can do just fine without it. They can observe buying patterns without narrowing
it down to individuals. Advertisements sent in the mail to individuals by name
should also be outlawed. The two go together. Especially, credit card offers,
with names printed on them. An invitation to ID theft - they must be shredded,
which is annoying, since so many are sent.
Use cash, problem salved.