Why are cable news ratings diving?


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  • Anti Bush-Obama Chihuahua, 00
    Jan. 9, 2014 11:30 a.m.

    Because they are all puppets who don't report the news like what going on with the fukishima radiation. They only sing praise to Obama or the Tea party all day long.

  • Howard Beal Provo, UT
    Jan. 8, 2014 8:10 p.m.

    In regards to local news, even is a bigger joke. For example, one night I turn on Channel 4. It was after some reality show and they spent the first 20 minutes of the news highlighting the show. I thought that was a new low in local news. There is no way we can take the media seriously anymore, even newspapers. The days of Woodward and Bernstein are gone. It's all up to us to make and report the news via the Internet...

  • Howard Beal Provo, UT
    Jan. 8, 2014 7:58 p.m.

    To answer the question of the headline.

    Because cable TV news is a joke...

  • happy2bhere clearfield, UT
    Jan. 8, 2014 3:16 p.m.

    LDS Liberal

    You must post nonsense like that just to get a response. Well here is mine. I've rarely heard a liberal argument that changed my mind. I frequently hear conservative ones that do. And I've never heard a liberal rationally argue a political point with facts. Only emotion. That is why I tend to be conservative. I want logic and reason to make public policy decisions, not emotional ones. Therefore it is the liberals who never hear or read any opposition. FOX has opposition on all the time. That is why conservatives can win just about any argument on policy. They know both sides of an issue, not just the MSNBC or NBC, or CBS, or ABC, or OBAMA view.

  • Craig Clark Boulder, CO
    Jan. 8, 2014 2:53 p.m.

    There are undoubtedly good journalists in cable news who feel hamstrung by producers whose emphasis on creating entertaining TV viewing gets priority over the public interest. Anchors get chosen for star quality over experience and it’s no surprise when newscasts seem to be more about the newscaster than the news itself.

    Some viewers like an anchor who gives commentary with a dose of attitude. I think reporting and commentary are a bad mix. The best cable news feature I regularly watched was CNN’s NewsNight with Aaron Brown who came over from ABC News. I never saw Brown insult the intelligence of his viewers. But he got dumped after a year or two and his time slot went to Anderson Cooper. That’s when the decline of CNN became obvious to me.

  • 4601 Salt Lake City, UT
    Jan. 8, 2014 12:52 p.m.

    NBCNews (MSNBC) is the most scurrilous "news" channel. Their comments are embarrassing in addition to being incorrect. They bring no new insights to political discourse and their hatred of opposing views has led to them to personally attack Sarah Palin and MItt Romney. In both instances there was a profuse apology and at least one firing that was prompted by public uproar. Their subjectivity and bigotry overshadows any value that could have resulted. They are left wing hate mongers and not journalists.

  • patriot Cedar Hills, UT
    Jan. 8, 2014 12:37 p.m.

    Keep in mind Fox New has both NEWS and commentary. The news hours are done by Shepard Smith and others and they report the news I think in a very fair and balanced manner. I think CNN does ok as well at least with the news. Fox also has commentary such as Hannity which IS conservative commentary. You know that when you tune in. There is also more liberal commentary on Fox such as Geraldo Rivera who is a liberal. Fox has both. Bob Beckel on The Five is a liberal. Try to find ONE conservative on any of the other news channels....ONE!!! They don't exist. It is ALL liberal or FAR FAR LEFT LIBERAL. So this is why the other networks are sinking in the sand...people get it that what they are watching is completely bogus and slanted and therefore meaningless...even the news portion.

  • LDS Liberal Farmington, UT
    Jan. 8, 2014 12:35 p.m.

    one old man
    Ogden, UT
    The only answer is PBS Newshour.

    11:55 a.m. Jan. 8, 2014



    However, I have also found Al Jazeer America [channel 7.2] to be an EXCELLENT source of unbiased international reporting.

  • one old man Ogden, UT
    Jan. 8, 2014 11:55 a.m.

    The only answer is PBS Newshour.

  • bandersen Saint George, UT
    Jan. 8, 2014 10:29 a.m.

    I like the political cartoons the best. They capture the truth better than all of them combined-by along ways.

  • liberty or ...? Ogden, UT
    Jan. 8, 2014 10:14 a.m.

    I am lucky that my father recorded a lot of videos when I was a kid so I have some of the old news reels and news updates. what is lacking today in journalism is objectivity and honesty. the reporters in the old days I noticed tended to report just the facts of the story and left out the interprative Hyperboly and agenda or waited to make certain facts were corect before rushing to the presses. They let the audience form their own opinion instead of presenting theirs. This is Why MSNBC, CBS,ABC,PBS and CNN look more like pravda at best every day or Josef Goebels propoganda material from the Third Reich more and more. Even Fox news is not blameless bias game but the reason they are doing the best is because at least there is still some semblance of objectivity of balance that the other networks have abandoned and the rating show it.

  • patriot Cedar Hills, UT
    Jan. 8, 2014 9:59 a.m.

    "Fox News remained at the top of the ratings battle in 2013, but other networks are in a downward spiral, according to USA Today"

    this about says it all. People tune out garbage - they want to hear the truth whether it agrees with their ideology or not.

  • There You Go Again Saint George, UT
    Jan. 8, 2014 9:55 a.m.

    Cable news?

    Cable news is a contradiction in terms.

    Happy talk mixed with talking points infomercials is opinion...not NEWS.

    The 24/7 Cable presentation(s) simply enable the suits to verify that entertainers are following the prescribed talking points.

  • Craig Clark Boulder, CO
    Jan. 8, 2014 9:01 a.m.

    Good solid journalism struggles to be competitive in what is essentially an entertainment medium. The pressure on broadcast journalists to be TV personalities first takes a toll on their journalism.

    The rules are simple enough. A good reporter doesn’t speculate. He tells what he knows and resists the temptation to offer commentary. But what does he do in the position of trying to do journalism right while knowing that hanging onto his job hinges on ratings and audience share? If a story he knows is important is boring to the public, does he yield to the temptation to spice up the details? Can he do so without compromising the integrity of his reporting?

  • 2 bits Cottonwood Heights, UT
    Jan. 8, 2014 8:51 a.m.

    Maybe becasue it's lame, biased, and agenda driven... I'm just sayin... that may be part of it.

  • pragmatistferlife salt lake city, utah
    Jan. 8, 2014 8:31 a.m.

    Anyone who watches Fox or MSNBC for the "news" is kidding themselves. Both are designed to promote ideologies and anyone who isn't interested in ideologies (most of America) will not watch either of these outlets.

    Personally I watch both of these stations expressly for their opinions.

    As a follower of MSNBC I can say that their fall in ratings has nothing to do with their ideology but everything to do with formatting.

    The only way I "an avowed progressive) can watch the channel anymore is to record it and fast forward through until I see something I'm interested in (and I still agree with most of their ideologies).

    The network has allowed Schultz and Sharpton to just be narcissistic whiners. Chris Matthews has never met a conversation he didn't want to talk over, Chris Hays is a true "wonk fest" and
    Rachel Maddow's half hour lecture every night with silly hats and lame jokes is just boring. Also what's with the prison shows?

    I think Fox does a much better job of creating hospitable environment for their message. Right wingers are getting what they come for, comfort and opinion. Progressives not so much.

  • LDS Liberal Farmington, UT
    Jan. 8, 2014 8:31 a.m.

    I see it like this --

    Liberals are less likely to fall for being whipped into an emotional feeding frenzy,
    More likely to use their minds over their emotions to form their own opinons,
    And gather their information from a wide variety of sources.

    Conservatives [on the other hand]:
    love a good meetin' revival,
    are more likely to use emotions RATHER than minds based on facts and logic,
    and generally have that SINGLE source of ALL their information along with pre-conceived opionions that simple agree with.
    i.e., viewing what they want to see, hear, and think.

  • morpunkt Glendora, CA
    Jan. 8, 2014 7:08 a.m.

    People, like myself, as well as many others I meet with, deplore the hyper partisan reporting. I surely miss the old school news, with the likes of Walter Cronkite, Chet Huntley, David Brinkley, etc. Please, bring it back. We need the real "fair and balanced" news.

  • Say No to BO Mapleton, UT
    Jan. 8, 2014 7:01 a.m.

    I's simple. More Americans want Fox to explain how the elites are moving the country to the left than to have MSNBC work hard to blame Bush for everything.

  • dotGone Puyallup, WA
    Jan. 8, 2014 6:53 a.m.

    I try to watch a bit of news from a few networks, a bit of local, a bit of network, a bit of cable so I get a few perspectives. I watch less network news because they report too much "celebrity news." Who cares about empty headed narcissists and please don't put a microphone near the voice of ignorant sports stars. Both groups make Americans look stupid. I watch less cable because I get tired of the loud voices talking over each other. Not only is it rude, it makes it hard to hear what they are trying to say. I've added BBC news and usually watch most of it. They calmly, politely report news from around the world which US news almost ignores. I don't like the drama and sensationalism in network and cable news. I just want a bit of truth without the adrenalin! After reading Sandy's comment I will try PBS but look up "cohort" please. The 's' is redundant. Cohort is already plural.

  • Max Charlotte, NC
    Jan. 8, 2014 6:45 a.m.

    It isn't like the networks are unbiased either. MSNBC may be to the extreme but NBC and others are all biased to the left. As such they are competing against each other. The problem with Fox is that you have to pay a premium to get it. If they were more accessible, I doubt they would have experienced the drop in viewers as they pretty much have a monopoly on conservative programs.

  • high school fan Huntington, UT
    Jan. 8, 2014 6:22 a.m.

    The problem is not Fox or CNN or the networks or even MSNBC, the problem is the fact that people get news from nowhere. Newspapers are dying, reporters are going to a different line of work and the general population doesn't care.
    People need to listen and read a variety of sources, even opinion radio and TV, and then form opinions for themselves. Right now most people know nothing. That is unfortunate.

  • Tumbleweed Centerville, UT
    Jan. 8, 2014 6:18 a.m.

    It's been my experience that CNN will either not print articles that shed poor light on the liberal agenda or hide them deep and far from highlighted headlines. If I really want to know what's happening I'm forced to turn to Fox. I may not be the only one who seems to be having this experience inasmuch as, the last I saw the stats, Fox is blowing the other big cable networks away.

  • Cats Somewhere in Time, UT
    Jan. 8, 2014 5:17 a.m.

    A recent study concluded that Fox had 55% opinion-based content while MSNBC had 85% opinion-based content. That's why MSNBC is a flop. I used to watch MSNBC all the time before it took a hard turn to the left and became so mean, nasty and dishonest. I also used to have respect for Chris Matthews. It was made clear in the article that ALL cable news networks were down from 2012 because that was an election year which increased viewership. If MSNBC would become an actual news network instead of an outlet for the Obama Administration, they might have some credibility.

  • Nate Pleasant Grove, UT
    Jan. 8, 2014 12:08 a.m.

    People are turning away from cable news because it fails to deliver news. Propaganda gets old after a while.

  • CKS007 Clearfield, UT
    Jan. 7, 2014 10:42 p.m.

    Easy answer: There is not 24 hours worth of news to show. Thus 24 hours of "opinion" and "news speculation" on all of these channels are just worthless. It's like a 24 hours sports channel. When we have a game on once a week or every few days, the channel is ok. But the rest of the time it's completely worthless. Also modern viewers want content not over-priced, out-dated delivery systems (i.e. 100's of channels we never watch). Internet streaming (and paying for what you want to watch) is where the market will force things. Clone cable channels forcibly bundled together are living on borrowed time.

  • gittalopctbi Glendale, AZ
    Jan. 7, 2014 10:30 p.m.

    Credibility: down
    Integrity: down
    Professionalism: down

    What, exactly, IS there to watch?

  • UtahBlueDevil Durham, NC
    Jan. 7, 2014 10:02 p.m.

    Talk about selective reporting... this has to be one of the worst cases of spin I have scene in a while. Using the provided links (much appreciated), you read the actual report has this to say about FoxNews.

    "Compared to 2012, Fox News was down -5% in total viewers and -19% in the A25-54 demographic in total day. In primetime, the network was down -14% in total viewers and -30% in the demo, the steepest decline among younger viewers of all the cable news networks."

    There was quit a bit more...

    Just maybe, and I am hopeful, that people are figuring these guys out (and MSNBC too) that these are not news outlets, but more infotainment. If you want to be entertained, watch "Big Bang Theory".... it leaves you less irritable. Lets face it, unless you are over 55, white, scared and angry, Fox doesn't have much for you.

    I am surprised DN cherry picked data points so heavily to support their brother in arms - FoxNews.

  • christoph Brigham City, UT
    Jan. 7, 2014 9:51 p.m.

    Political pundits live off of politics, and they love government. Cynicism does not grow and attract. Go for hike, go dancing, turn off TV. Cynicism and MSNBC do not attract the common man, MSNBC thinks they are so smart, yet complaining about things all day long is not smart. That is why Christianity is at 2 billion people, people want to have hope. Used to big a huge Chris Matthews fan until he began worshiping universities and being popular and put his politics and ratings over his faith.

  • Sandy Salt Lake City, UT
    Jan. 7, 2014 9:03 p.m.

    The picture says it all, doesn't it? Who wants to hang out with grumpy old men and an even grumpier young woman?

    But I agree with Raplh West Jordan -- Fox is just as ridiculous. The only honest news program to watch anymore is the NewsHour on PBS, and everyone on there is getting old, but more cheerfully. When Jim Lehrer and cohorts are gone. There will be no one.

  • dotGone Puyallup, WA
    Jan. 7, 2014 7:38 p.m.

    John Charity Spring, Sadly I think you are right. Few "have the desire ... to inform themselves about current events..." I wish you were wrong, but you are right on. The ignorance is stunning. *sad*

  • Ralph West Jordan Taylorsville, UT
    Jan. 7, 2014 7:37 p.m.

    Re: idablu

    " MSNBC. Those guys have absolutely no conscience. That is why their ratings are comparatively in the tank."

    The conscience factor between MSNBC and Faux is a dead heat! If you doubt that it is time to step away from the cool aid! Go back and read "NoodleKaboodles" post, he hits the ratings differential on the head!

  • idablu Idaho Falls, ID
    Jan. 7, 2014 6:25 p.m.

    Objectivity is losing ground on all the cable networks , but nowhere has honest, unbiased journalism taken more of a hit than on MSNBC. Those guys have absolutely no conscience. That is why their ratings are comparatively in the tank.

  • John Charity Spring Back Home in Davis County, UT
    Jan. 7, 2014 6:21 p.m.

    The answer should be obvious. The basic intelligence level of the general public continues to plummet. The great masses would rather watch the Bachelor and Jersey Shore than educate themselves by watching the news. Indeed, the masses have become so addicted to the sleaze fest of so-called reality television (which is anything but reality) that they know longer have the desire or the ability to inform themselves about current events of any importance. Hopefully the slumbering masses will awaken and realize what is happening before it is too late!

  • Noodlekaboodle Poplar Grove, UT
    Jan. 7, 2014 6:09 p.m.

    My thought would be two things. First is 2013 is about as boring as it gets election wise, the second is that the conservative audience(older people) is the only one who still gets their media through a traditional source like cable. Most younger people, and the number say younger people are much more likely to be liberal than conservative, don't pay for cable, and get their news online. A liberal is much more likely to get their news from Huffington Post or Mother Jones than MSNBC.

  • atl134 Salt Lake City, UT
    Jan. 7, 2014 5:27 p.m.

    Though I wonder how ratings works. For instance I watch Rachel Maddow's show all the time but never on TV, I watch it when convenient for me through their online site. Is watching a show of Hannity's from say... Monday even an option on Fox News's website? (Of course one could still just DVR it and do it that way).

  • atl134 Salt Lake City, UT
    Jan. 7, 2014 5:22 p.m.

    2013 isn't an election year.