Abercrombie & Fitch only sells to 'cool, good-looking' people


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  • Cougar Passion Salt Lake City, UT
    May 23, 2013 2:04 p.m.

    "Naval Vet" is, to be complimentary, an...interesting...character. Can't seem to say *anything* unless it denigrates BYU. I do have to wonder, though. If s/he is so against a particular school, why would s/he have spent enough time on its campus to know with any certainty what the students there wear? I am a big BYU fan, and frankly I would be extremely hard-pressed to tell you what kinds of clothes kids at BYU wear these days.

    By the way, DNews, this is yet another example of people not adhering to the "civil dialogue" or "thoughtful comments" that are nominally encouraged. Let's either drop the human censors, or actually make people stick to the guidelines.

  • MireyaSB MÉxico, 00
    May 23, 2013 11:34 a.m.

    Don't take is so personal. That's why we have free will. What is wrong is the fact that they used the "wrong words" to express what they wanted. Why don't we get offended by stores like 3-5-7? or those that sell baby clothes? or even for pregnant women? They don't carry my size either. Any way, if they want to sell clothes for "empty" people, let them. Don't waste your time and money there.

  • DHan Syracuse, UT
    May 14, 2013 6:43 p.m.


    I haven't heard of a single person infringing upon A&F's right to do business. It's okay to bring a discriminatory practice to light.

  • Incite Full Layton, UT
    May 14, 2013 12:47 p.m.

    I have a brother who's 40, in excellent physical condition, (and gay, though I don't know that matters when it comes to vanity)--and cares way too much about his looks that likes their products.

    He's the only person I know who cares about sex and his sex appeal, however. And this is really not about beauty, it's about sex and being sexy. A&F has never hidden this fact. Their model photoshoots often don't have a stitch of clothing in their pictures... they're clearly not even interested in selling clothes, just about selling the idea that if you wear their clothes that you'll be deemed more sexually open or rebellious and available.

    Essentially they sell promiscuity.

    Most socially ethical people come to a point in their life where sexy takes a backseat to responsibility. By equating what A&F sellls with beauty we do ourselves a great disservice.

  • Twin Sister LINDON, UT
    May 13, 2013 9:45 p.m.

    Haha! Who cares about A&F? Not me. It's only a big deal if people make it a big deal. If no one cares, then it's a non-issue. It is a non-issue.

  • Pasmith St Petersburg, FL
    May 13, 2013 8:42 p.m.

    Yes they can sell to whomever they want but I can't imagine anyone losing weight so they can shop in that store. If they lose weight it will be to spit in their faces. No one who has ever struggled with weight would support that attitude because they understand how hard it is.

  • patriot Cedar Hills, UT
    May 13, 2013 4:32 p.m.

    they have every right to do business as they please ...or should the PC crowd FORCE them to stock Large and XL sizes?

  • SLC gal Salt Lake City, UT
    May 13, 2013 10:43 a.m.

    I'm suprised. From the look of their stores, I always thought it was only boring and depressed people that shopped there, which is why I've always avoided that store like the plague.

  • I-am-I South Jordan, UT
    May 13, 2013 8:28 a.m.

    I think most of the people posting on here are actually no better then what they accuse those who shop at A&F and the CEO of being. I've read a lot of posts saying stuff about the terrible plastic people. Shopping at A&f doesn't make you a bad person it just means you like their clothes and don't mind paying the ridiculous prices. I'm sure there are a few loyal customers that are stuck up, but If you like their clothes and can afford it why wouldn't you shop there? Placing labels like plastic on people just shows that you're a different kind of stuck up. Go shop at shopko and continue thinking you're better because you're not stuck up because you shop somewhere else. btw as a healthy and thin person who takes good care of his body I often have trouble finding clothes that are the right sizes or aren't designed for obese people. It's strange the large T-shirt usually isn't any longer just wider.

  • wwookie Payson, UT
    May 13, 2013 5:47 a.m.

    BTW, a ad f is very popular with the "socially elite" kids in Germany, Mexico and Brazil.
    It isn't just the U.S. where they target shoppers.

  • wwookie Payson, UT
    May 13, 2013 5:40 a.m.

    Never shopped at A and F and probably never will. But it doesn't bother me that other people do.

    My experience is that people who wear an A and F t-shirts generally have some esteem issues and need something to prove that they are better than others. I don't like that image.

    My favorite brand is Nautica because their medium size is really a medium and haven't had issues with their shirts shrinking in the drier. Best places to shop are Marshall's, Burlington, and Ross

  • wwookie Payson, UT
    May 13, 2013 5:32 a.m.

    Aren't there also stores that sell ONLY plus size clothes?

    The logic of most of these posters is that we should also boycott them?

    Give freedom a chance. We blame everyone from McDonald's and soft drink manufacturers to our government for being overweight. And then we blame clothing stores and Hollywood for our self-esteem issues.

    Get a grip on reality, stop listening to the political garbage that pervades the media, and just be responsible and intelligent.

  • gdog3finally West Jordan, Utah
    May 13, 2013 3:15 a.m.

    Every image and ad I have ever seen turned me off from A & F decades ago. If you have not seen through the shallow imagery before, then hopefully this will keep you away from the clothes of the dark side of vanity.

  • Hutterite American Fork, UT
    May 12, 2013 6:44 p.m.

    Big R sells to some pretty cool, good looking people, too. And they have lots of hardware, too.

  • OC Surfer Rancho Santa Margarita, CA
    May 12, 2013 6:38 p.m.

    What's funny with this article is only in Utah is A&F still for the "cool kids". A&F lost its mojo here in SoCal like 10+ years ago... :)

  • Kelliebelle66 West Jordan, UT
    May 12, 2013 5:30 p.m.

    I had already boycotted Abercrombie and Fitch for their sexual marketing aimed at young people. I allow my children to choose their clothing but A&F is out of bounds even though when my oldest two were high school it was more popular than it is now. I laugh now when I think of my 200 lb plus sister in law wearing a men's Abercrombie and Fitch t-shirt a few years ago. I don't think that's the picture the CEO envisions when he pictures his average customer. But what people like him fail to see is what is important about people: they way they treat others, their inner beauty, their personalities, their talents, their intelligence, and more. This is what makes people special. Not whether they wear an over priced piece of clothing. If the CEO has kids I despair at what values he is passing on to those kids. And I am sure he's not the only one which makes it imperative that the rest of us teach our children what is really important in life.

  • A1994 Centerville, UT
    May 12, 2013 4:48 p.m.

    @Howard Beal

    "... all too many rich people are shallow and useless."

    You need to read 'The Millionaire Next Door' and educate yourself on who 'the rich' in this country are. They DON'T shop at places like A&F. People who carry lots of credit card debt are the type who shop at these places. Seriously, don't let your prejudices get in the way of your knowledge.

    As for these 'cool, good-looking' people, they have their reward. I just can't imagine someone being so shallow. Pathetic.

  • Naval Vet Philadelphia, PA
    May 12, 2013 4:39 p.m.

    The irony of A&F's business model is that the only people who really wear this brand are high school kids. There's a lot less of of the A&F crowd in college -- unless you go to UVU/BYU [*snicker*]. Any "adult" caught wearing those "high school" branded clothes are most certainly NOT among the "cool" crowd.

  • NeilT Clearfield, UT
    May 12, 2013 4:26 p.m.

    Their catalogues are borderline child pornography. Sexualizing seven year old girls. Would never be seen in one of their stores. Wouldn't give them a nickel of my money.

  • LindonMan Lindon, UT
    May 12, 2013 3:11 p.m.

    A&F is a joke! They don't even make nice clothing, and if you can find something you like it probably won't fit very well.

  • cjb Bountiful, UT
    May 12, 2013 3:04 p.m.

    I remember in high school there were stuck up shallow people like this CEO. I know such girls get their choice of husbands, rich ones if they choose to. Shallow guys I suspected often ended up loosers, because they were too used to getting by on their looks, and in the corporate world, substance matters enough, that often this isn't always possible possible.

  • KinCO Fort Collins, CO
    May 12, 2013 2:01 p.m.

    My daughters are A&F's target demographic--tall, willowy, pretty, size 2. They refuse to shop there because, as the oldest told me a few years back, "that's where the airheads shop." Kids are smart, turns out. And what a middle-aged exec thinks is cool may not really resonate with those kids he's targeting (big surprise--do you suppose he buys his clothes at A&F?). A&F is trying to market itself as cool, but the fact is . . . it's not. Hasn't been for about a decade, at least where we live.

  • grj Bountiful, ut
    May 12, 2013 1:50 p.m.

    I'm definitely not cool and I'm not really that good looking, but after reading the headline to this article I went and bought a shirt and pants at A&F. The folks there were awesome to me. Turns out the article is just written by someone with their own personal agenda.

  • Sandy Salt Lake City, UT
    May 12, 2013 1:27 p.m.

    When I think of the term "slaves to fashion," I think of people who wear A&F. Why do decent people want to be seen shopping there or wearing its merchandise? I think of the child pornography in A&F store windows and catalogues and advertisements. Young people mindlessly and willingly wear this brand around, unlike the captive slaves who once were bought and sold in this country (whose owners often branded them), and the captive girls who today are bought and sold as sex slaves all over the world.

    Disliking unattractive, uncool people is not A&F's worst sin; A&F has helped to keep the cause of abuse and exploitation alive and legal in the modern world.

  • paraskoulu PROVO, UT
    May 12, 2013 1:10 p.m.

    Abercrombie & Fitch is not cool. I don't mind them catering to young "attractive" people, but 9 out of 10 times, a person who is wearing Abercrombie & Fitch, is not cool at all. But, they sure are trying.

  • rok Boise, CA
    May 12, 2013 11:44 a.m.

    They are just reminding us how we used to look before society ballooned. A&F is just holding to our former standards of what was normal. It's not their fault that we have literally outgrown them.

  • utefan23 salt lake city, UT
    May 12, 2013 11:38 a.m.

    If I was ever caught wearing Abercrombie I would then have to kick my own rear end.

  • Straitpath PROVO, UT
    May 12, 2013 11:34 a.m.

    I went into the City Creek Nordstrom and asked where the larger size women's department was located. I was told they didn't cater to larger sizes. I had all ready bought a pair of shoes and regretted the purchase. I don't understand that thinking. I won't buy anything there now.

  • RBB Sandy, UT
    May 12, 2013 11:00 a.m.

    Unfortunately, some liberal is going to make a law to prohibit this. A&F should have the right to sell to whomever they want - and I have the right to laugh at anyone stupid enough to buy thier product.

  • Pendergast Salt Lake City, UT
    May 12, 2013 10:36 a.m.

    Any store that caters to botox barbies and metrosexual hipsters is overrated.

    How much of A & F's recent "marketing gimmick" is due to insecurity??

  • I-am-I South Jordan, UT
    May 12, 2013 10:33 a.m.

    This is old news people. Jeffries has been saying this for years. I don't shop at A&F but I love this idea. Essentially everyone that wears their clothes are marketing for them why would they want the less attractive marketing their brand? Also this model won't die, it's called niche marketing. Sure A&F isn't as cool at the moment as they have been but they'll continue to make huge returns on the items they do sell because they are so expensive. They are essentially selling Ferraris not Toyotas. In a nation of overweight people A&f is (I believe smartly) encouraging healthy weight management by appealing to people's vanity (instead of their Heath conscience). Maybe people are are going about weight loss to be able to wear the A&F brand in unhealthy ways, but that isn't A&F's fault. Not everyone can afford a Ferrari and a lot of people have committed crimes so they can, is that Ferrari's Fault?

  • Mister J Salt Lake City, UT
    May 12, 2013 10:31 a.m.

    I heard about this on Rock 106.5 either Th or Fr morning. It made my blood boil. realiized

    These clowns have already been lampooned on one of Fox's Sunday night shows. If not, they will be.

    @ morpunkt

    And more than likely using plastic to purchase their designer swag.

    re: I know it. I Live it. I Love it.

    Its getting harder & harder to find decent clothes at a reasonable price since JC Penney went south. The styles & trends at Old Navy are goofy. That leaves, Eddie Bauer (hit and miss), Target, or the internet.

  • Howard Beal Provo, UT
    May 12, 2013 10:29 a.m.

    I saw Gatsby last night and this Jeffries character reminded me a lot of many in the movie and why all too many rich people are shallow and useless. How's that for being judgmental!

  • morpunkt Glendora, CA
    May 12, 2013 9:39 a.m.

    A plastic store for plastic people.

  • I know it. I Live it. I Love it. Salt Lake City, UT
    May 12, 2013 9:24 a.m.

    I almost forgot to mention... one time I was in a dept. store and saw a shirt for $400. Not only was this unsettling, but then I found an identical shirt at Shopko (yes... Shopko) for around $20.

    Designer clothing can indeed be designed well but if it's designed for elitism and priced equally so, then it doesn't belong in my life. I choose clothes to present a clean and welcoming appearance, to show outwardly the friendliness I strive for. I also choose them to be comfortable. I don't choose them to be accepted by others or to follow trends. Enough ranting though... I just had to mention that shirt. I'll never forget it! It's insane! Insane I tell you!

  • vdubbin' Ogden, UT
    May 12, 2013 8:53 a.m.

    This really is funny. And a petition on Change.org? Come on. If these people don't want your money, don't give it to them. Eventually (and it won't take long), these guys will go under if only for the reason that most of the people who share that belief don't shop at places like this; they shop at high-dollar boutiques. These guys are irrelevant. They don't matter. This is a non-issue.

  • Tekakaromatagi Dammam, Saudi Arabia
    May 12, 2013 8:06 a.m.

    That's funny. It is not cool to say dumb things that will make all the attractive, cool and nice people not want to shop at your store because you are excluding people like their mom, or their best friend, or whoever that they know.

    Not cool. Dumb.

  • Bob A. Bohey Marlborough, MA
    May 12, 2013 7:59 a.m.

    A&F does especially brisk business in UT. compared to other parts of the U.S. SLC and Provo in particular. That's my belief anyway.

  • Aggielove Cache county, USA
    May 12, 2013 7:37 a.m.

    I like going to the farm store for my jeans.

  • Really??? Kearns, UT
    May 12, 2013 7:36 a.m.

    What gets to me is when I see 40 and 50-year-old men wearing their tight A&F T-shirts. These men, of course, are trying to recapture their youth by wearing "the cool kids" clothing. I wonder how the company feels that these "old men" are wearing their label.

  • sixpacktr Murfreesboro, TN
    May 12, 2013 7:11 a.m.

    I see that once again those that feel like they are 'victims' are going to try and force A&F to sell their goods to them because they think it isn't fair.

    Sorry folks, it is called capitalism and A&F can sell to whomever they wish. That is what agency is all about. I personally believe it is a terrible business model and will fail, mainly because those that can by his stuff are becoming fewer and fewer as we become a fatter and fatter nation. People think they are entitled to whatever they wish and attach their personal worth toa brand. Personally, I think A&F plays too much on teen sexuality to market their brand and have never liked them. So I exercise my agency and don't spend my money there.....

  • JohnJacobJingleHeimerSchmidt Beverly Hills, CA
    May 12, 2013 5:04 a.m.

    I always figured they were marketing to shallow and vapid people, now they have admitted it. I will take my "uncool" dollars and shop elsewhere.

  • JohnJacobJingleHeimerSchmidt Beverly Hills, CA
    May 12, 2013 2:43 a.m.

    Thank goodness I have never been stupid enough to spend a dime at such a shallow and vapid place.

  • Jane B Portland / Clackamas, OR
    May 11, 2013 11:55 p.m.

    Hahahahahaha. This story is funny because A&F is a joke. They have not been 'cool' for a very very long time.

  • Dadof5sons Montesano, WA
    May 11, 2013 11:36 p.m.

    Hmm.. Sounds like and I will sugar coat this. Nothing but a bunch of gold digging money hungry elitist women who value money and vain things shop there. Yes women who shop there are gold diggers.

  • I know it. I Live it. I Love it. Salt Lake City, UT
    May 11, 2013 11:15 p.m.

    I have felt like a bit of an outcast on multiple occasions because of this. They don't like big, tall, or unique. It's all about the same as everyone else. As much as I appreciate style as a kind of art form, I can easily boycott these places. I don't feel a compelling urge to follow trends. I simply like a shirt or I don't. But when so many brands and stores really do act like the people in the large and spacious building, pointing and laughing... then I really don't need them.

    I'm happy not looking amazing. Why? Because I feel amazing. I'm tall and I'm happy that way.

  • aceroinox Farmington, UT
    May 11, 2013 9:48 p.m.

    Wow...shallow is as shallow does. If I were in high school I think I would rally my friends and decide as a group we wouldn't shop at A&F. Interesting that they can be inclusive on gender and race, but not on body type. That in and of itself is "cynical".

  • The Rock Federal Way, WA
    May 11, 2013 9:28 p.m.

    Reminds me of a certain Large and Spacious Building, where are the "Cool" people ridicule the Salt of the Earth types.

    I can's quite shopping there because I never started.