Comments about ‘Abercrombie & Fitch only sells to 'cool, good-looking' people’

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Published: Saturday, May 11 2013 5:50 p.m. MDT

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The Rock
Federal Way, WA

Reminds me of a certain Large and Spacious Building, where are the "Cool" people ridicule the Salt of the Earth types.

I can's quite shopping there because I never started.

Farmington, UT

Wow...shallow is as shallow does. If I were in high school I think I would rally my friends and decide as a group we wouldn't shop at A&F. Interesting that they can be inclusive on gender and race, but not on body type. That in and of itself is "cynical".

I know it. I Live it. I Love it.
Salt Lake City, UT

I have felt like a bit of an outcast on multiple occasions because of this. They don't like big, tall, or unique. It's all about the same as everyone else. As much as I appreciate style as a kind of art form, I can easily boycott these places. I don't feel a compelling urge to follow trends. I simply like a shirt or I don't. But when so many brands and stores really do act like the people in the large and spacious building, pointing and laughing... then I really don't need them.

I'm happy not looking amazing. Why? Because I feel amazing. I'm tall and I'm happy that way.

Montesano, WA

Hmm.. Sounds like and I will sugar coat this. Nothing but a bunch of gold digging money hungry elitist women who value money and vain things shop there. Yes women who shop there are gold diggers.

Jane B
Portland / Clackamas, OR

Hahahahahaha. This story is funny because A&F is a joke. They have not been 'cool' for a very very long time.

Beverly Hills, CA

Thank goodness I have never been stupid enough to spend a dime at such a shallow and vapid place.

Beverly Hills, CA

I always figured they were marketing to shallow and vapid people, now they have admitted it. I will take my "uncool" dollars and shop elsewhere.

Murfreesboro, TN

I see that once again those that feel like they are 'victims' are going to try and force A&F to sell their goods to them because they think it isn't fair.

Sorry folks, it is called capitalism and A&F can sell to whomever they wish. That is what agency is all about. I personally believe it is a terrible business model and will fail, mainly because those that can by his stuff are becoming fewer and fewer as we become a fatter and fatter nation. People think they are entitled to whatever they wish and attach their personal worth toa brand. Personally, I think A&F plays too much on teen sexuality to market their brand and have never liked them. So I exercise my agency and don't spend my money there.....

Kearns, UT

What gets to me is when I see 40 and 50-year-old men wearing their tight A&F T-shirts. These men, of course, are trying to recapture their youth by wearing "the cool kids" clothing. I wonder how the company feels that these "old men" are wearing their label.

Cache county, USA

I like going to the farm store for my jeans.

Bob A. Bohey
Marlborough, MA

A&F does especially brisk business in UT. compared to other parts of the U.S. SLC and Provo in particular. That's my belief anyway.

Dammam, Saudi Arabia

That's funny. It is not cool to say dumb things that will make all the attractive, cool and nice people not want to shop at your store because you are excluding people like their mom, or their best friend, or whoever that they know.

Not cool. Dumb.

Ogden, UT

This really is funny. And a petition on Change.org? Come on. If these people don't want your money, don't give it to them. Eventually (and it won't take long), these guys will go under if only for the reason that most of the people who share that belief don't shop at places like this; they shop at high-dollar boutiques. These guys are irrelevant. They don't matter. This is a non-issue.

I know it. I Live it. I Love it.
Salt Lake City, UT

I almost forgot to mention... one time I was in a dept. store and saw a shirt for $400. Not only was this unsettling, but then I found an identical shirt at Shopko (yes... Shopko) for around $20.

Designer clothing can indeed be designed well but if it's designed for elitism and priced equally so, then it doesn't belong in my life. I choose clothes to present a clean and welcoming appearance, to show outwardly the friendliness I strive for. I also choose them to be comfortable. I don't choose them to be accepted by others or to follow trends. Enough ranting though... I just had to mention that shirt. I'll never forget it! It's insane! Insane I tell you!

Glendora, CA

A plastic store for plastic people.

Howard Beal
Provo, UT

I saw Gatsby last night and this Jeffries character reminded me a lot of many in the movie and why all too many rich people are shallow and useless. How's that for being judgmental!

Mister J
Salt Lake City, UT

I heard about this on Rock 106.5 either Th or Fr morning. It made my blood boil. realiized

These clowns have already been lampooned on one of Fox's Sunday night shows. If not, they will be.

@ morpunkt

And more than likely using plastic to purchase their designer swag.

re: I know it. I Live it. I Love it.

Its getting harder & harder to find decent clothes at a reasonable price since JC Penney went south. The styles & trends at Old Navy are goofy. That leaves, Eddie Bauer (hit and miss), Target, or the internet.

South Jordan, UT

This is old news people. Jeffries has been saying this for years. I don't shop at A&F but I love this idea. Essentially everyone that wears their clothes are marketing for them why would they want the less attractive marketing their brand? Also this model won't die, it's called niche marketing. Sure A&F isn't as cool at the moment as they have been but they'll continue to make huge returns on the items they do sell because they are so expensive. They are essentially selling Ferraris not Toyotas. In a nation of overweight people A&f is (I believe smartly) encouraging healthy weight management by appealing to people's vanity (instead of their Heath conscience). Maybe people are are going about weight loss to be able to wear the A&F brand in unhealthy ways, but that isn't A&F's fault. Not everyone can afford a Ferrari and a lot of people have committed crimes so they can, is that Ferrari's Fault?

Salt Lake City, UT

Any store that caters to botox barbies and metrosexual hipsters is overrated.

How much of A & F's recent "marketing gimmick" is due to insecurity??

Sandy, UT

Unfortunately, some liberal is going to make a law to prohibit this. A&F should have the right to sell to whomever they want - and I have the right to laugh at anyone stupid enough to buy thier product.

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