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Comments about ‘Underneath the logo: What collegiate apparel sponsorships mean to BYU, Utah and USU’

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Published: Tuesday, March 26 2013 10:30 a.m. MDT

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Austin Coug
Pflugerville, TX

To those that have failed miserably at reading comprehension:

1. Where in the article does it state the value of apparel contracts for any of the schools? Where does it mention this value is related to apparel sales?

2. Where in the article does it state that BYU's recruiting success is only limited to football? BYU is more than a football school with hundreds of student athletes. NIKE outfits all of their nationally ranked teams (Volleyball, Women's Soccer, Xcountry, Track and Field, Football, (5 of past 7 years), etc...) as well as high profile athletes like Jimmer who was splashed everywhere with Nike gear. Nike has also enjoyed the benefit of seeing their SWOOSH on 40% of all MWC championship teams and athletes when BYU was in the league winning those league championships.

I look forward to some interesting articles.

I Bleed Blue
Las Vegas, NV

Nike is all about seeing the swoosh when it matters. Bowl games and post season tournaments matter. BYU delivers on both fronts.

NightOwlAmerica
SALEM, OR

I would like to see more companies compete with Nike on the uniform level. They are in everything.

Duckhunter there are way more than 7-8 tier one schools. Baylor and Oregon State were just upgraded to that status.
Texas, Duke, UConn, Gonzaga, USC, Oregon, Michigan St., Georgetown, N. Carolina, UK, Syracuse, Oklahoma, Auburn, Ohio St.,... and more. It's not just football, there are non-football tier one as well.

Scandrus
Cedar Hills, Utah

@UteJunky70, BYU has a ton 10 recruiting class in basketball coming in next year. How is the BBall program on the hill doing?

uteBusters
Park City, UT

Scandrus

The annual exodus from the train wreck on the hill has already started - they no longer care about round ball under the crimson bubble.

Duckhunter
Highland, UT

@nightowl

Of the schools you listed only 3 are tier 1 Nike schools, Oklahoma, Ohio St. and Texas, none of the others are tier 1 and most aren't even tier 2. And Oklahoma and Texas didn't just get "upgraded" to anything, they have been tier 1 all along.

And it is just football schools that are tier 1 and tier 2 for that matter. The tiers are set by the amount of dollars given to the school in sponsorship money and equipment. There is no need to give large amounts of gear to schools like Gonzaga and Georgetown that don't even play football.

It is quite obvious you don't know what you are talking about here. Sorry.

backpacn
Sandy, UT

Duckhunter

"It is quite obvious you don't know what you are talking about here. Sorry."

As usual!

NightOwlAmerica
SALEM, OR

Duckhunter said

"Of the schools you listed only 3 are tier 1 Nike schools, Oklahoma, Ohio St. and Texas, none of the others are tier 1 and most aren't even tier 2. And Oklahoma and Texas didn't just get "upgraded" to anything, they have been tier 1 all along.

And it is just football schools that are tier 1 and tier 2 for that matter. The tiers are set by the amount of dollars given to the school in sponsorship money and equipment. There is no need to give large amounts of gear to schools like Gonzaga and Georgetown that don't even play football.

It is quite obvious you don't know what you are talking about here. Sorry."

Wrong! It's quite obvious you quoted my previous post incorrectly. Baylor and Oregon State were just upgraded to tier 1 status. Look it up yourself. The fact remains that there are tier 1 non football schools. Nike considers Gonzaga a "top tier, elite school." UConn is tier 1 school due to women's bball. And you like to exaggerate and mislead.

Aggie84
Idaho Falls, ID

If BYU is making more money than USU, I want a break on my 10 percent I pay every month so I can help out my Aggies.

2BCSWINS
West of I15, UT

Ducky....LOL! You don't fool anybody.

I'm good friends with Dr. Hill, Tom Holmoe, Bronco, Kyle, Gary Anderson, KOC, Ty Corbin, Brian Johnson, Paul Millsap, Robert Anae, Greg Miller and Enes Kanter. I'll ask them how this stuff works and update everybody after.

Actually I already know BYU gets about 5.6 Billion from Nike and Utah gets 20 bucks and a jaw breaker from under armour. But to confirm I'll run it by all my good friends and post it.

Duckhunter
Highland, UT

@nightowl

It isn't something you can "look up" if so please post an explanation with quotes. The tier are based on dollars given, is your assertion really that a womens basketball program gets enough money from Nike to make it a tier 1 sponsored school? You realize these schools are getting 10's of millions of dollars from Nike don't you? Do you really think Uconn's womens basketball is sponsored by Nike to the tune of 10's of millions of dollars?

LOL!

I wasn't trying to be provocative by the way, I was simply posting some knowledge here, but I shouldn't be surprised some utah "fans" like yourself got your feelings hurt over it. But the facts are the facts, the tiers are based on dollars given, nothing more, and that is based on the exposure Nike feels they receive for giving that money to those schools. Uconns womens basketball doesn't quite add up to say Michigan or Texas for exposure. Nice try though, now head on back to hurt feelings city.

mussingaround
Palo Alto, CA

Duckhunter

When the kids on the hill get their feelings hurt, they respond with 2B-like hyperbole.

Nike is in the business of "exposing" its brand, nothing more. Nike's choice to invest in any particular school is a direct reflection of the "value" in terms of exposure that school will bring to Nike.

Cougars1
Bluffdale, UT

Nightowl,
I find it very interesting that you slam Duck for not backing up his assertions, and yet you do nothing to back up your own except to say "look it up". Well, I did look it up. I found articles that Baylor and OSU were moved up to tier 1. I found nothing of your claim about UConn womens bball. What I did find out is that Nike is very quiet on the subject and releases very little information, if any.

No Conference Will Take Us
SEATTLE, WA

Recently I read an article about the NCAA Tournament where 16 schools were referenced as Tier 1 Elite, with uniforms made by Nike. Will have to remember and post the link.

Its unfortunate that fellow BYU fans like Duck have to be so condescending. Does not make comments look good or contributing at all. I give credit to those that correct themselves. You have yet to show anyone here to admit when you are wrong. I don't expect fellow BYU fans to act above others. Please stop.

I would prefer that BYU be different and move away from Nike anyway.

Christy B
Salt Lake City, Utah

no conference championships of us

It's unfortunate that fellow hill dwellers have become so arrogant and condescending, yet so thin-skinned and petty, that we're incapable of admitting when we're wrong. The explanations Duckhunter has presented are candid and straightforward. Please stop with the silly denials.

BYU made the right choice sticking with Nike and we're just trying to save face by pretending that we're please with our UnderwearArmor duds.

WACPaddingOurSchedule
pocatello, ID

Christy B
Salt Lake City, Utah
no conference championships of us

It's unfortunate that fellow hill dwellers have become so arrogant and condescending, yet so thin-skinned and petty, that we're incapable of admitting when we're wrong. The explanations Duckhunter has presented are candid and straightforward. Please stop with the silly denials.

________

Yeah! Duckhunter was candid and straight forward without facts. And you are backing that up! Please stop with the silly denials. I'm really tired of the self proclaimed experts around here.

And what's with the cut & paste posting? Can't come up with anything original?

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