Comments about ‘Underneath the logo: What collegiate apparel sponsorships mean to BYU, Utah and USU’

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Published: Tuesday, March 26 2013 10:30 a.m. MDT

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Chris B
Salt Lake City, UT

I'm going to go out on a limb here and guess Utah makes the most money from apparel sponships of any team in Utah.

Just another reason I love my BCS pac 12 membership.

Go Utes!

midvale, UT

The Nike contract has been a factor in BYU's recruiting success. What recruiting success? I say again. What recruiting success?

Ernest T. Bass
Bountiful, UT

Isn't Nike a liberal brand? I don't like my school being associated with liberals.

Chris B
Salt Lake City, UT


Well said! After losing the recruiting battle this year to Utah(again) as well as powerhouses like a 1-11 Kansas team and Kentucky, can you imagine what byu's recruiting would have been WITHOUT these apparel contracts that supposedly help?


Yes, byu lost the recruiting battle to Utah and a 1-11 BCS Kansas team.


Denver, CO

With each Bleacher Report article that the Des News does it just kills their credibility. I guess they don't really care though.

Bluffdale, UT

"I'm going to go out on a limb here and guess Utah makes the most money from apparel sponships of any team in Utah."

You are right about one thing....you are guessing. Show some verifiable stats before you go popping off about something that may or may not be true.

By the way, talking to recruits last week, they all agreed on one thing. Nike has a better product line in selection and quality.

Christy B
Salt Lake City, Utah

Sadly, our lame UnderwearArmor kept us out of a bowl game last season.

Logan, UT

Actually Mr. B., I can verify for a fact that you do NOT make more money on apparel. Being that the President of Nike, Charlie Denson, graduated from Utah State, we're doing just fine, thank you. Your underweararmour contract is a joke in comparison.

Palo Alto, CA

Christy B

It wasn't just your "lame UnderwearArmor" that kept U out of a bowl game.

River Falls, WI

The first four posts on an article about "Utah schools" (BYU, USU, and Utah) are all from anti-BYU trolls. It's unfortunate that little brother cannot move on, but nice to know that BYU is the only school worth talking/writing about. Go Cougs!

Two For Flinching
Salt Lake City, UT

@ Ahbye

USU does not sell more apparel than the U, which means you don't make more money on apparel.

Cottonwood Heights, UT


"Actually Mr. B., I can verify for a fact that you do NOT make more money on apparel."

Yet you DIDN'T verify it. Please take a minute to do so, then we'll be happy to take your comment seriously.

Provo, UT

@Two For Flinching

I don't know the numbers on how much either school makes so I'm not going to pretend like I do but your logic is flawed until we know what agreements each school has in place. Every school does not get the same percentage of revenue from merchandise sold. As was mentioned above, the President of Nike Brand is a USU graduate and former Aggie Football player. It's been mentioned quite a bit that he helped USU a ton with the rebranding and part of that help might have been in giving USU better revenue off of their merchandise than what most schools get.

Kaysville, UT

Well my dad is better than all of yours!

Highland, UT

Actually christina is probably wrong but it looks like we are going to find out over the next few days as these articles are posted. But I can tell you how BYU's Nike contract works.

One of my good friends was a baseball coach at BYU until last year. Part of his responsibilities were uniforms and equipment. He told me how it works.

Nike has a tiered system for the schools it sponsors and BYU is a 2nd tier school. There are only about 7-8 top tier schools, then there are maybe 10-15 2nd tier schools and all the rest fall below that. The top tier schools obviously get the most money/equipment etc. but the 2nd tier schools all get more than anything a school with another apparel dealer gets IN SPONSORSHIP dollars.

I do not know the value of BYU total sponsorship but for baseball they got a couple of hundred thousand. The coaches get their budget from Nike then they get catalogs of all Nike's gear, uniforms and apparel. They go through the catalog and pick what they want then submit it to Nike.


Highland, UT

continued from above

After submitting what they want Nike then supplies them with it, this is a yearly budget. For instance BYU baseball got all of its uniforms, gloves, baseballs, bats, and whatever else they wanted completely paid for by Nike, they just ordered it out of the catalog.

It is the same with all of the sports BYU sponsors. They are each given a budget, which is a percentage of the overall sponsorship dollars Nike gives to BYU, and they "buy" what they want with it.

Now this is different than apparel and fan gear, those are not "sponsored" items, this is purely about sponsor dollars. Everyone that has fan gear and apparel has a deal worked out as to how much they get for each item of clothing sold, etc. But that is a seperate issue from direct sponsorship dollars.

I would be very surprised if either utah or usu's sponsorship deals are worth more than BYU's considering BYU status as a tier 2 Nike school, that's fairly elite status actually. Under Armor admits they can't match Nike.

I'm sure utah switched to under armor because they were a low tier school for Nike.

Mr. Matthews
Orem, UT

@ Feliz

O yeah, well my dad could beat up your dad!

Brave Sir Robin
San Diego, CA


"The first four posts on an article about "Utah schools" (BYU, USU, and Utah) are all from anti-BYU trolls."

Yeah, and every comment since the first four are all from anti-Utah trolls. The only conclusion we can draw from this is the anti-BYU trolls type faster than the anti-Utah trolls.

And the reasons people talk about BYU are the same reasons they talk about a bad car accident they saw on the way home.

Naval Vet
Philadelphia, PA


"The Nike contract has been a factor in BYU's recruiting success. What recruiting success?"

They've successfully (and continually) out 2-star recruited their big brother on the Hill. Smashing success!

Just the FAX
Olympus Cove, Utah


Thanks for your explanation of the tiered-system and sponsored apparel versus fan gear.

Christy is going to be so disappointed to learn that her fantasy is BYU's reality.

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