Comments about ‘Teeples: No one can argue that changing BYU's colors has not been a business success’

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Published: Monday, Feb. 25 2013 10:00 a.m. MST

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Las Vegas, NV


Color change ideas are a matter of opinion, marketing and taste. While I am not sure one can call the "tan" a "tan" (it was really close to gold), I do think it is unwise to assume words like nobody and everybody feels a certain way about anything. Personally, I always hated the Royal pansy blue. It wasn't azure or electric enough to look cool like UCLA's awesome scheme; and it was not hard enough like a NAVY which projects "solid immovable defense."

The dark blue, gold and white, which is what it really was, said power. The bibs said, they consulted the wrong designer after getting the right colors for the first time in 10 decades. But those are my opinions and not necessarily shared by everyone. I even read one person say they liked the bibs. She was the mother of a player, go figure. My point is, if you asked NOTRE DAME FANS how they feel about that dark blue and gold, they will tell you it's manly. Like me, they love it! Looking like Penn State is ok. But looking like Notre Dame would have been much better, especially being independent!

Go Utes!
Springville, UT

So, we go from a series of four articles exploring a conference invitation that never existed to a series of 2 articles about a different shade of blue?

I am sorry to say as a Utah fan i feel rather neglected by the Deseret News sports page.

freedom in 2017
paradise, UT

I like the royal blue, but one question. Having graduated from Utah, what is their offical color. It used to be Crimson and white. Now all I see is black and a little red. I know whittingham wants the slimming visual effect of black for himself, but black is used by lots of teams. Can't whit just wear black and let the team wear ccrimson?

St. Georg, UT

As Coug fan I love the black that the Utes brought in. It makes the crimson pop! I loved it when BYU went with the black and royal blue this year, I bought a few things and love them. Hey if gets people like gullible me to buy the stuff then it works.

Salt Lake City, UT

Go Utes!

It's off season, signing day just ended, spring football is still weeks away, so why not discuss mundane topics like the ever-shifting sands of conference re-alignment and uniforms.

btw, did anyone see the pic of the hideous new helmets OSU is considering?

Blue Rampage
Salt Lake City, UT

The BYU Football "Teletubbies" uniforms were a horrific start Nike's redesigning of uniforms throughout college sports. It didn't take long to ditch the Teletubbies look and Bronco's move back to tradition did good things for merchandising but it hasn't been a full turnaround.

Let me suggest that the reason for the lack of support by the fan base is something different. Even in Navy blue, BYU still struggles to sell apparel. Look at University of Kentucky and North Carolina. UK's blue is close to BYU's old color and NC is powder blue. Yet those teams sell as much gear to fans as almost any school in the country, and that's 90% basketball.

So what causes BYU fans to be so cheap and unenthusiastic about wearing school colors? Go to an Oklahoma, Nebraska, Michigan, Alabama or LSU game and look for anybody NOT wearing colors. And, as much as I hate to say this, when it comes to outward fan support, the Utes put BYU to shame.

There is something else in the culture of cheapness that keeps this fan base from buying licensed gear. Apparently, the research has yet to scratch the surface.

Lone Star Cougar
Plano, TX

Honestly, I liked the Royal Blue and the winning teams back in the day. If it were a choice between having a more popular type of color the fans would like with a mediocre team or a dominant winning team with less popular colors, give me the latter.

How about this for an idea my son came up with - Royal Blue uniforms on Homecoming and Black uniforms another time. The rest of the time they could wear the current uniforms.

Sandy, UT


As a U fan, you should try to get your school to figure out what the color Crimson actually looks like.

Because, up until now, Utah teams have "Never" worn it.

See Oklahoma, Alabama etc. they wear Crimson.

Utah wears Nebraska Red.

Naval Vet
Philadelphia, PA

freedom in 2017:

"I like the royal blue, but one question. Having graduated from Utah, what is their offical color."

Our official colors are Crimson and White, with black accent. Personally, I like the blackout uniforms. What I'd like to see is the Utes finally play in "Crimson". What we've been wearing all these years is more "Scarlett". If we were a true "Crimson", our red would look more like what you see at Indiana, Oklahoma, or Alabama. Even Stanford's "Cardinal" is closer to "Crimson" that what we've been wearing. The scarlett would look good as an accent on our blaokout uniforms, but for our other Home games, we need to sport the true crimson.

Go Utes!

Sandy, UT

@Blue (U) Rampage

What's with the Strawman?

Nowhere in this article does it say that BYU's merchandising of the new colors and logo hasn't been a success. In fact, it states just the opposite.

You only used your false premise to take a shot at BYU fan's frugality.

I attend games and I see the new colors all over the place.
You can't even walk into he Cougar Den on game day. It's packed.

This notion that Utah outsells BYU merchandise is just more propaganda from the insecure Bottomfeeders of East Salt lake..

Highland, UT

I like the traditional style and think occasionally changing it up with the black uni's BYU wore last season is fun and really though that black uni looked good. Occasionally wearing royal would be cool as well.

I really like utah's black uniforms with the red highlights and red helmet, the colors stand out and look really cool, I didn't like the ones they wore this year that looked like the Chicago Bears uni's and thought those camo ones were hideous.

IRS Agent

@ Go Utes,

So, is it insecurity or real interest that keeps bringing you to read every BYU related article?

North Salt Lake, UT

They should have kept royal blue. That's what the greatest moments in BYU history were played in and that's where it should stay. Hasn't been the same since the change. Can you say jinx??

Btw, trivial as it is, go back to 2 stripes on the pants. Matches the helmet stripe and is a much better look. Just sayin.

Worland, WY

I agree with Bluto. We don't wear crimson, and really like crimson, though the tides are a little dark for true crimson. I think sooners may be the closest.

Provo, UT

I personally am a fan of the royal blue, and BYU still has the problem of looking like skittles at the football game. It's pathetic. Too many people want to be unique and don't want to wear the colors, be it royal or navy blue. I love BYU, but I'm ashamed of the majority of our fan base.

Phoenix, AZ

In other words...Since there isn't any real sporting news coming from the major universities of the State of Utah (i.e. winning basketball games/going to be going to the NCAA tourney), we get this article.

Naval Vet
Philadelphia, PA


"This notion that Utah outsells BYU merchandise is just more propaganda from the insecure Bottomfeeders of East Salt lake.."

Actually, your insinuation that we do NOT is just more propaganda from the insecure fans of an irrelevant school that no elite conference wanted. According to the Collegiate Licensing Company, Utah ranked #40 (1 spot ahead of Stanford) over the LAST fiscal year. The cougars ranked #51. According to the Collegiate Licensing Company, Utah ranked #25 (2 spots ahead of UCLA) in the 1st Qtr of THIS fiscal year. The cougars were #47.

Case closed Bluto. You were wrong.

Counter Intelligence
Salt Lake City, UT

@Naval Vet
Please see comment by IRS Agent

Whoa Nellie
American Fork, UT

Really, Ryan? "It was gear that spawned BYU’s worst football seasons since Richard Nixon was in the White House."

The gear was the problem all along and not the coaching, players, or competition? If that's true then how come UCLA was so successful wearing that awful blue sack-of-a jersey with numbers only Keith Jackson could relate to; the golden ones?

Personally, I liked the bit of tan on the uniforms and the blue helmets. Dark blue is much easier on the eyes when wearing around town, much preferable to red, or green, or purple, etc. However, red is much more impressive in the stadium than whatever the Cougar fans think is acceptable on game day.

Any major college program should outsell BYU in fan gear because, face it folks, when it comes to money the Cougar followers, as a general rule, are tighter than bark on a tree. And BYU does not have a high percentage of bandwagon fans as does Utah. I see so many wannabes wearing ute gear it makes me laugh.

Bring back some tan/gold/Cosmo fur color accent to the Y's uniforms.

Cedar City, UT

I have to say I did like to dark blue helmets with the all white uniforms of the Doman/Staley era. I also liked the all black uni's as a once a year thing and the royal blue unis on occasion. Overall the recent traditional uniforms are the best overall uniforms.

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