UTA: Lower the train fares. Your total revenue and operating margins will go
up. It is called "price elasticity of demand" and is a well known
phenomenon to economists. The trains are nowhere near full, though they are
somewhat crowded at peak commuter times (and yes, I ride every day, courtesy of
my employer). When you have excess capacity, and you lower prices, your
marginal costs of carrying the next passenger are nearly zero, so the idea makes
sense economically. Just ask Southwest airlines and Jet Blue.
Any chance of UTA reducing the fare? I find it expensive everytime I want to
ride the train, especially if I have a youth group to take to SLC. Plus, with
all the talk of reducing the inversion, why not reduce the fare to help more
people ride mass transit? The taxpayers have already paid for the trains, now
let them use it.