Super Bowl not so family-friendly; content pushes new level each year


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  • bewildered1 ny, NY
    Feb. 18, 2013 7:04 p.m.

    It is appalling that the owners of the biggest game allow content unacceptable to all families. Singers like Madonna, Beyonce, Minaj, and others built their careers selling themselves as sex objects, sleaze, vulgar, lowering the standards for what talent that sings has to do to compete and earn a living. They are porn stars and their content is offensive from the outfits to the sexual gyrations that accompany them. I didn't expect to go to Las Vegas when turning on to watch the annual super bowl. This is a disgrace to the history of the Super Bowl and the families who make their lives possible. We make the profits for all and you waste it on vulgar women who earn a lot for what gain?

    to blatantly ignore our requests, LISTEN TO US MEDIA, to ignore our needs mean you LOSE AUDIENCE

    I hope media and gov't are listening to their public pleaing for change or some limit imposed on what singers can do in shows that are part of super bowl. Certainly, we don't need to breed more voyeurs and sex attackers. Which is not on the decline.

  • Wally West SLC, UT
    Feb. 9, 2013 3:35 p.m.

    Wow. 3rd post in & JCS is back beating a drum that has got to be beyond worn out.

    People. Its entertainment, escape, etc... treat it as such. No one is twisting your arm to watch. Though, I suspect some watch just to have something to whine about.

    They need to stop catering to the casual fan with all the hoopla, hype, & musical genres that don't correlate to football. But, it can't just be clever beer commercials and Metallica; can it?

  • Capsaicin Salt Lake City, UT
    Feb. 8, 2013 4:54 a.m.

    I turned off the tv at half time. Should have done the same for the rewards show.

    Feb. 7, 2013 4:11 p.m.

    The only thing this article proves is that these experts are looking for anything to jump on. This was the tamest Super Bowl (commercials, halftime show, and overall content) I think I've seen in seven or eight years. The people criticizing all this actually want to make an impact? Try doing something before the game comes around. Beyonce Knowles was not just discovered on Sunday, everyone knew who she was and the physical attributes she's famous for. Someone else said it, too, that GoDaddy's prior Super Bowl commercials were much more suggestive than a fully clothed model awkwardly making out with an overweight guy. Yet every year I hear little to no protest in January and earlier, but always such a big stink is made as soon as the game's over. I suggest finding something more positive and constructive in life than watching things just to complain about them.

  • worf Mcallen, TX
    Feb. 7, 2013 3:57 p.m.

    Ten year olds? Yep!

    People will purchase a new vehicle because of a testimonial from a ten year.

    Look at the car commercials. A ten year old, declaring truck month is very effective.

    Using an attractive woman is even more effective, and you can sell anything.

    On a whole, people are sheep, rather then self thinkers.

  • Happy Valley Heretic Orem, UT
    Feb. 7, 2013 12:07 p.m.

    Yes, we're a nation of ten year olds that need to have the world filter everything thru rose colored lenses.

    Grow up!

  • worf Mcallen, TX
    Feb. 7, 2013 8:49 a.m.

    Our society is losing its ability to think, and choose right from wrong. Every day we're hit with deceit, and become like a leaf on a tree--going in whatever direction the wind blows.

    How many people will believe:

    * it's truck month
    * political lies
    * standardized testing in schools will improve learning
    * a testimonial on television is a reason to buy a product, or form an opinion.

    Seems our people are easily sold with little opposition from self thought.

  • John Reading LITTLETON, CO
    Feb. 7, 2013 7:45 a.m.

    Sorry - hard to resist my story. I was 8 years old when the first Super Bowl was to be played. Although my family rarely watched TV and even more rarely watched sports, for some reason I was enthralled with the build up. Then I learned that the game was to be played on Sunday. I remember thinking, "Oh well, I will wait until next year."

  • John20000 Cedar Hills, UT
    Feb. 6, 2013 10:10 a.m.

    What happens in Vegas, stays in Vegas...not anymore. Vegas-style entertainment ended up everywhere, thanks to the Super Bowl. Not surprising.

  • SlopJ30 St Louis, MO
    Feb. 6, 2013 8:47 a.m.

    All the pious hand-wringing is hilarious. Reaction to he halftime show and the GoDaddy nerd-on-model spot combined with the few shrill voices reacting to the supposedly racist VW commercial and grumpy objections to Alicia Keys' national anthem is more fun to observe than the commercials or the game itself.

    My takeaway from all this is that our national pastime is not baseball, football, or any other sport; it's taking offense and complaining online. This is what the internet has given us . . the ability to type furiously and/or righteously about minor things we've blown way out of proportion in our own minds for anywhere from dozens to hundreds of thousands of people to read. Play on, pious sports fans.

  • Brent T. Aurora CO Aurora, CO
    Feb. 5, 2013 10:29 p.m.

    To those who don't want to watch TV on Sunday, that's fine. But you don't speak for all of us, including all LDS folks. Super Bowl Sunday is FAMILY tradition virtually since the first one was staged 47 years ago... a tradition that marks the end of the holiday season that begins the day after Halloween.

    As to all the Puritanical posturing of this article and the comments here, as pointed out by a few, cheerleaders have been donning this garb for several generations, people been sunning themselves at beach and elsewhere in less... yeah, I'm generally conditioned to ignore it. The halftime show was just boring.

    And the most talked about commercial? Go Daddy. Yeah everyone is knocking it... but it is EVERYONE doing so and they know it's Go Daddy. That makes it an effective ad. And it was clever and actually fun to watch. Still I give the nod to the Farmer (Chrysler) ad and the Prom ad (Audi)... and Oreo cookies in the library.

    Great game, too.

    Feb. 5, 2013 8:22 p.m.

    Oh my word and how soon are you going to start putting up the fence around Utah to keep your kids from learning there is a world out there? And as far as Beyonces outfit you can see more on TV commercials and allso when are you getting rid of all TV? And is there a chance that all the cheerleaders in the state are going to start wearing ther cheer outfit from neck to ground? So as no little kids will see there legs or are you going to band all kids from football games?

  • Andrew American Fork, UT
    Feb. 5, 2013 3:24 p.m.

    Once a huge fan of pro sports, between the money, Sunday play, and the dancing females(for lack of a more deragotory term), not so much of a fan now at all. Very discouraging and frustrating that you can't watch a game without objectionable material popping up everywhere.

  • JWB Kaysville, UT
    Feb. 5, 2013 2:46 p.m.

    Since Michael Jackson in 1993, I believe, it has not been the marching band type of show.

  • rvalens2 Burley, ID
    Feb. 5, 2013 1:45 p.m.

    It's amazing what passes for talent these days.

    I will never forget how Whitney Houston brought down the house when she sang "The Star Spangled Banner" and all she had to do was stand there and sing.

  • one vote Salt Lake City, UT
    Feb. 5, 2013 12:36 p.m.

    Dude, its football.

  • suzyk#1 Mount Pleasant, UT
    Feb. 5, 2013 12:31 p.m.

    To: Whoa Nellie...I so agree with you about the anthem. I think it is a disgrace and it's disrespectful to not sing it the way it was written. It was demeaned and I know you and I were not the only ones that felt that way. I've never been a Super Bowl watcher except for their half-time entertainment. But no more...it's degrading.

  • suzyk#1 Mount Pleasant, UT
    Feb. 5, 2013 12:28 p.m.

    To: John Charity Spring...perfectly expressed. I totally agree with you and my husband would to. He was taken back by the crudeness of Beyonce..I used to think she was pretty great - but no more. She joined the rest of the wannabes. Pretty sad. It's too bad we can't go back to the uplifting and good feeling entertainment we used to have.

  • Two For Flinching Salt Lake City, UT
    Feb. 5, 2013 11:59 a.m.

    Boo hoo

    Welcome to the real world. You can't live in the bubble 24/7

  • iron&clay RIVERTON, UT
    Feb. 5, 2013 11:53 a.m.

    The Sunday game of football and halftime shows have been scientifically-crafted to break down the moral fabric (Christianity) of society to bring on the collectivist mentality of having big government control us since we can't control ourselves.
    "keep them distracted, confused, disengaged, uneducated, undisciplined, disorganized and drugged"

    "Give them what WE make them THINK they want."

  • Whoa Nellie American Fork, UT
    Feb. 5, 2013 10:15 a.m.

    Agree that the Gross daddy commercial was sick and wrong. I saw about four seconds of the half-time show, literally four seconds, as I happened to be passing through the room. I knew ahead of time that watching an overweight, half-dressed woman, beyouncing around a stage, would not be pleasant. Actually, I have absolutely no interest in that type of music or performer. Go daddy was better than beyouncer. I can't think of one Super Bowl halt-time show that I would care to watch. And while I'm at it, they need to improve on the national anthem. That singer thought she was more than she really is. Get someone who loves the anthem more than their self.

  • Thefullnancy SOUTH JORDAN, UT
    Feb. 5, 2013 9:19 a.m.

    How about this. Watch the game and early on rewind and watch a few minutes over so you can bypass the commercials and the halftime. Problem solved. Ain't technology wonderful.

  • Johnny Triumph American Fork, UT
    Feb. 5, 2013 9:15 a.m.

    It's all just a huge waste of time, why waste 4 hours of your life?

  • Old Jake Salt Lake City, UT
    Feb. 5, 2013 9:06 a.m.

    Raunchy halftime show. Totally wrong for kids to be watching. Poor role models all around in the NFL. Only a small handful are good guys and even then not worth idolizing.

    Go live your own dreams instead of watching this garbage.

  • freedomforthepeople Sandy, UT
    Feb. 5, 2013 8:45 a.m.

    Hopefully most families felt the same way and turned off the half-time show. It was disgusting and so scary to see how our society has degenerated.

    I hope the head injuries and dementia caused by this offensive sport will prove its demise as ex-NFL players sue the NFL for hiding the evidence for years that they were destroying their lives by playing. I can't wait until football is outlawed for children as parents sue for the injuries their children sustain that people don't tell them are likely to occur.

    The state of Utah recently passed a requirement that all schools train their staff in concussion awareness and response - as they get the information on how life-altering concussions are in the long-term, teachers and parents ask - how is it possible then that football remains a school-sanctioned sport when it is so dangerous and harmful to students?

    Happy day. The people are becoming informed. Let's say goodbye to football and find better ways to raise our youth.

  • DEW Cougars Sandy, UT
    Feb. 5, 2013 8:45 a.m.

    Football should be sports stuff not the cheerleaders and not about beauty contest like I have seen couple of those SEC games (Georgia vs Alabama and the NC Game). We all knew good commercials would be showing every superbowl games. I sure missed some of those funny commercials like the one on the airplane where they threw their beer out of the plane and seeing a pilot going after them. What happened to those things? The half time need to show many of those contest stuff for charity and winners field goal - I careless about those trash shows which are getting worse everytime. No, I don't expect to see Mortab doing this either.

    Last several years I have only been watching those commercials but this time my 49ers were playing (almost won it, but glad Dennis Pitta got the TD and the win).

  • JWB Kaysville, UT
    Feb. 5, 2013 8:41 a.m.

    The power outage was one way to impact on a game that had a half-time of less than moral values for children. A super-hyped game as the Super Bowl had marching bands until Michael Jackson's big moment, which his sister used a couple of years later as a moment of fame. Ratings are important for an industry such as television. They make money from advertising and they get big money for that when the ratings are high. It is a circuitous route where the money drives advertising and ratings come from people who buy the product. The entertainment keeps people looking for what is next, either as the entertainment or the commercials that may drive someone to buy their product. Even the advertisements had the similar display of morality issues.

    BYU will endure and stand for it's principles on and off the field. Players may not have that same motivation but at least have standards they agreed to uphold while attending such a great place and that includes Hawaii and Idaho.

  • Mom of 8 Hyrum, UT
    Feb. 5, 2013 8:41 a.m.

    We quit watching TV on Sundays years ago, and our neighbors marvel that we willingly miss the Super Bowl.

    I'm amazed they buy into the entire over-hyped spectacle.

    We do appreciate the commercials, though, and appreciate more the reviews online the next day that tell us what ones to watch, and which ones to skip.

  • Jillian West Jordan, UT
    Feb. 5, 2013 8:06 a.m.

    Didn't watch for all the reasons above, but viewed the Dodge commercial this morning on you tube.
    Oh how that touched my heart. My Daddy was an Idaho farmer for 83 years. He was all that and more. And he drove a Dodge.

  • UtahBlueDevil Durham, NC
    Feb. 5, 2013 8:04 a.m.

    Ok.... I am not debating the fact that sexualization is a factor in the Superbowl, but common folks... have you not watched any NFL games all year long? This is a game that has cheerleaders on the sidelines every single week wearing not much more than Beyonce's half time outfit.

    Are you kidding me this is something newer or more extreme?

    Again, I am not saying I approve of any of this. Buy eye candy has been part for Pro football. When I was a kid, the Dallas Cheerleaders were far better known than most NFL players of the day. And trust me, that was a LONG time ago.

    So yes, lets keep striving for decency. But lets also not make headlines over a single event when the problem extends for the other 19 weeks of the season.

  • vinnyb3 Provo, UT
    Feb. 5, 2013 7:17 a.m.

    What's funny is that the godaddy commercial was a mild one for them.

  • Albert Maslar CPA (Retired) Absecon, NJ
    Feb. 5, 2013 7:17 a.m.

    The Super Bowl game was notable for the 35 minute power outage that stopped the game, and the much heralded half-time show that reflected the culture of the day,”special effects” that mirrored a football-field sized video game featuring a famous lip syncher and a lip-locking kiss that if nothing else,was distasteful and a turn-off.

  • Idaho Dad Pocatello, ID
    Feb. 5, 2013 6:52 a.m.

    "I think, unfortunately, we're rapidly getting to a point where parents are going to be forced to write off the Super Bowl as an event to watch as a family."

    Henson is about 20 years behind our family in this conclusion. In addition, that's about how long we have had a no-TV Sabbath, a choice that has yielded great benefits. I recommend it highly.

    If a program is not important enough to time-shift it (record and watch it later), you won't miss it.

  • My2Cents Taylorsville, UT
    Feb. 5, 2013 6:14 a.m.

    Since I stopped watching football and the Superbowl more than ten years ago I haven't missed it one bit. Parties are drag and so are most of the people at them who don't even know anything about the game or the teams. Its just an event to get drunk and disorderly and dumber.

    It's not just the Superbowl that has gone bad its become the same ritual for all sports which has become boring and intrusive and obnoxious as entertainment. Superbowl game should be played earlier in the day like it always has been but there is too much profit to be made by stretching the game to an all day ritual and excessive advertizing, drunk drivers on the road in the wee dark hours of the night where visibility and judgment are impaired. A drunk drinking half a day is better than one being on a binge for 8-10 hours.

    The thrill of sports is no longer entertaining or cute, its all mind altering madness. Even the olympics where entertainment and spirit should be a profound attribute of sports has been disqualified as entertaining.

  • E & EE Ann arbor, MI
    Feb. 5, 2013 5:28 a.m.

    What's even more sad is that 110 million Americans are violating the Sabbath to watch the entire spectacle.

  • JohnJacobJingleHeimerSchmidt Beverly Hills, CA
    Feb. 5, 2013 5:23 a.m.

    You guys seriously tuned into an NFL Superbowl to look for something spiritually and morally uplifting? It is like going into and NRA meeting and expecting them to talk about increasing gun control.

  • gdog3finally West Jordan, Utah
    Feb. 5, 2013 4:52 a.m.

    Of course Beyonce was going to be over the top. When is she not? She has sold out to be exploited by her own husband and all of his connections to the dark side of the force.

  • UTAH Bill Salt Lake City, UT
    Feb. 5, 2013 2:04 a.m.

    It's amazing how many overlook the elephant in the room - the sex and violence involved in the sport of football in the U.S. As one poster noted, you've got cheerleaders showcasing their bodies on the sidelines and the cameras love to zoom in on that. And, football is a war-like sport where injuries are common and the contestants are cheered on like gladiators with brutal hits getting a roar of crowd approval.

  • Northwest Coug Pasco, WA
    Feb. 4, 2013 11:56 p.m.

    I think we knew even before the show that Beyonce would be over the top.

    At least the game was worth watching until the end.

  • Hutterite American Fork, UT
    Feb. 4, 2013 9:26 p.m.

    Offense for its' own sake just enables people who want to complain. The halftime show was not worth watching, not because it was offensive but because it was bad.

  • John Charity Spring Back Home in Davis County, UT
    Feb. 4, 2013 9:25 p.m.

    This article is absolutely correct. This year's Super Bowl presentation was little more than a promotion of wanton, uncontrolled sexuality.

    The halftime show was abominable. The so-called music was simply an excuse for Beyonce to parade around in skimpy clothing and perform sexually suggestive gyrations. Indeed, it was clearly designed to appeal to the prurient interest, rather than artistic instincts.

    As for the commercials, they were largely just exercises in the objectification of women. Indeed, the women in the commercials were displayed as sex objects with no intellectual ability or personality.

    The most shameful thing here is that millions of impressionable young people were exposed to this amoral exhibition. Sadly, many of these young people will believe that immorality is not only acceptable, it is desirable.

    Shame on the NFL for supporting sleaze. Caring parents now have no choice but to boycott the game entirely.

  • Pagan Salt Lake City, UT
    Feb. 4, 2013 9:19 p.m.

    "Here's Beyonce, who has such a powerful voice, and yet she falls back on sex appeal so often," - Article

    Hard to criticize Beyonce...

    when the football teams themselves have cheerleaders.

    Tell me are cheerleaders at football games wearing ankle length dresses?

    I did not think so.

  • crawfordzoo Barstow, CA
    Feb. 4, 2013 9:13 p.m.

    My 13 year old son was looking forward to the halftime show, because he like Beyonce. He walked outside after 5 seconds to shoot hoops in the driveway and asked me to call him when the game was back on. I didn't even have to say anything and switched to the APL for the Puppy Bowl.