Saying that the Deseret News "has a long way to go," Mr. Gilbert in
effect acknowledges the company hasn't hit the right formula to make money.
A newspaper that is profitable, a rare thing in itself, doesn't have "a
long way to go." I root for the Deseret News, and its areas of
emphasis are laudable. But whether there is a reader demand for a "watchdog
over faith and families" remains to be seen. As a former reporter in Utah
County put it: "Readers want their Mormon news, but they don't want
their news Mormon." Yes, digital revenue is increasing at all
news organizations. The problem is that print-ad revenue plummets faster than
digital-ad revenue increases. For every $1 gain in digital-ad revenue, for
example, there is on average a $25 drop in print-ad revenue. Again,
I really would like the Deseret News to pull through, and in today's news
business, innovation is key.
We'll see if right wing pundints like Krathenhammer are still posted every
week as if they were journalism.If the DN didn't just get done
soap boxing for Romney I could believe thier "new" values.
Hutterite,Are you sure you letter shouldn't have been punted to
the "in denial" column? :-)Your theory would explain
survival despite lack of success. That's not the same as explaining actual
success. How does your sugar daddy theory explain catching up to and even
surpassing (Sunday edition) the competition after a generation of having only
half their readership? And how does it explain increasing readership while the
industry is crashing nationwide? There has been no change in ownership during
all that time.But of course, your conspiracy theories about the
Church can over-rule all logic. Right?
My first comment got punted to the 'denied' column. It had to do with
media and/or retail space being made available regardless of economic conditions
as a result of private ownership with an agenda and no shareholder
responsibility whatsoever. When you've got a sugar daddy, you can make any
Truth Seeker,May I ask you to elaborate on the similarities between
Fox News and the Deseret News? I don't have cable or satellite, only the
over-the-air channels. So I haven't watched Fox. But what I have heard
about them did not include abandoning coverage of politics and business in favor
of religion, family, personal finances and caring for the poor.I am
not surprised that changes are meet with resistance from some, but I'm
surprised at the angle you took for your disagreement.
apparently competing for the same audience as the national enquire and the other
tabloid rags is working for the DN.
To sum it up: Deseret News is chasing the Fox News model and it is working for
them. As a Mormon i find this troubling and disturbing.
Excellent article about the "new" Deseret News. It gave me a new
appreciation for the necessary transformation of printed newspapers in general,
and for the local newspaper business specifically.