What an interesting article! I would also point out that, from an investment
standpoint, one could also make religious comparisons. Here's a company
trying to do everything right - from innovating great products that help small
businesses compete to employing tens of thousands of people - from store workers
to the construction companies that build the stores. They offer honest,
realistic expectations and always deliver. And yet, analysts still do not have
faith in the company. Analysts bash it, never believe they will sell products,
and even though 4 times a year, Apple tells them how much they will be making,
the analysts STILL put out unrealistic expectations. When these expectations are
not met, they actually get mad at the company...for telling the truth! Analysts
refuse to listen because they have no faith in the truth - just like what befell
so many religious prophets throughout history...
I checked out of the Cult of Jobs years ago. I just couldn't see myself
paying twice as much just to be one of the 'cool' kids. But then
again, I was never one of the cool kids, so it wasn't much of a stretch.Don't drink the Kool-Aid.
It's not like religion at all for most of us. I like my iphone because
it's easy to do what I want and there is a lot of content available. If
someone wants to mess with another phone they can be much more capable than an
iphone but probably not as easy.
I consider myself one of the earliest Apple apostates. I learned programming and
hardware in the 70's on a pair of school Apple II machines that probably
had 3 digit serial numbers. Then I watched Apple dumb down their documentation
and change their products from open systems for technical people to create with
into closed systems to serve as vehicles for proprietary software and peripheral