@ Rightascension:There's nothing tacky about advertising in a place
where you know people are going to be interested in checking out your
"product." I think your comparison to Phantom is way off. Phantom
doesn't raise questions about deformities in the same way that this play
raises questions about Mormonism. And really, you're going to insult the
entire audience by saying they're not an "intellectual class" of
Wow, what a cool way to counter the negative messages of the play. Rather than
hold pointless protests that only bring more negative attention, we take the
high road and come up with a clever marketing campaign.Pure genius!
I love it!
This is brillant...is it any wonder why we sustain our leaders as
Prophet's, Seer's and Revelators...it is amazing how the Church has
turned this potential blemish of the Church and spun the play to a positive.
Inspiration is written all over this ad campaign.
Historically a lot of people who investigate the church and eventually join it
have seen or heard negative things first, which aroused their curiosity. Imagine
that a playgoer worked with Brother Boye or bought art from Sister Dall and knew
they were Mormons, and wanted to ask them about real Mormons after their
curiosity was aroused by the fictional ones. These ads allow ALL the pkaygoers
a similar opportunity, even if they don't know any Mormons personally. And
the thing is that, in Los Angeles, the chance that they do know a real Mormon is
much higher than in New York. The ad breaks down a barrier and invites them to
ask their Mormon friends about the.Church and to actually visit a Mormon
congregation near their homes. Imagine if we could use the same strategy in the
programs at a church where the pastor was attacking us in his sermon! It would
be like getting rebuttal time.
Have to love the white, hispanic, and african representation! Excellent PR!
So much more effective than a negative reaction to this weird musical.
Usually the LDS Missionary Media Division does not demonstrate a sense of irony.
Don't know how to react to this. Seems as tacky to me as The
French Socialist Workers Party advertising in the "Les Miz" playbill. Or
plastic surgeons advertising in "Phantom of the Opera" playbill.I wonder if the Missionary Division eve advertised in an "Angels in
America" playbill. At least it would have advertised to a more
intellectual class of people.
As always, the Church is brilliant at taking the opportunity to get it's
article: "Think of it: It is intermission at the Pantages Theatre in Los
Angeles, and dozens of audience members are taking a break from the profane
fiction of "The Book of Mormon" to watch real Mormons talking about
their faith on their smartphones.That's one reason a public relations
expert called the campaign "savvy."(opposition to ALL
things--opposition to the profane and ridiculing)LOVE IT.
Awesome way to bring the truth to those looking for entertainment in a worldly
view of Mormonism. Creative genius to set up this campaign.