Comments about ‘LDS Church buys ad space in 'Book of Mormon' musical playbill’

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Published: Thursday, Sept. 6 2012 5:00 p.m. MDT

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Cottonwood Heights, UT

My only concern is that this might be confusing to some who don't differentiate between the real thing and the musical. I hope it's not viewed as an endorsement of any kind. I'm eager to see how it works out.

Far East USA, SC

If you cant beat um, join um.

Montesano, WA

Well why not? It might help.

Henry Drummond
San Jose, CA

Absolutely brilliant!

I'm not LDS, but I've never understood why Mr. Walker and my other Mormon friends waste so much time complaining of religious discrimination instead of just telling their own story. A simple measured response to the musical will do more to help people understand the culture of the Latter-day Saints than all the overwrought articles and editorials over "Mormon Bashing" that are usually served up as a response. After Proposition 8, nobody is going to feel Mormons are a picked upon people anyway, so why not just tell folks what you really believe and why? You may not make a lot of converts, but you will finally get people to listen to your side of the story.

Kearns, UT

Brilliant marketing plan.

Salt Lake City, Utah

Re: JoeBlow Far East USA, SC
"If you cant beat um, join um."

They are finding that the audiences are liking the young men who play the part of Mormon missionaries. The unintended consequence is that when real LDS missionaries knock on their doors they are letting them in.

Qwest Perfected
Salt Lake City, UT

The media campaign to normalize the Mormon church has become a bit pathetic.

I agree with the above poster, just own up to your beliefs.


I am laughing. This is pure satire at the expense of the writers and producers of the play.

The last thing they thought they would be doing is promoting the Church, founded by Joseph Smith who published the Book of Mormon in 1830.

Pocatello, ID

I think it is great. As a member of the LDS church, I never had a problem with the play in the first place. Getting more people exposed to the Book of Mormon is a good thing, IMO.

I don't think the LDS church hides from our beliefs, I think there is a lot of misinformation out there. If any of you have any questions about what we believe, I'm happy to answer any questions, and I happen to know a couple of awkwardly clad and groomed, yet well meaning and sincere young men who would be more than happy chat with you as well.
(Insert smiley face here)

Cache county, USA

Rifleman is smart once again.
Spot on

Blue AZ Cougar

@Qwest Perfected

I disagree -- I don't see them as pathetic. I think that the Church realized there is a great opportunity to capitalize on the existing media coverage (mostly stemming from the presidential elections). In fact, the Church doesn't have to put a lot of time or energy into these media campaigns because it simply asks its members to open up with their neighbors and acquaintances about their beliefs. We're actually quite normal people, despite what you may think.

As for not owning up to our beliefs, perhaps there are things about our past as a Church that we don't discuss as regularly as some would like (plural marriage, African-Americans holding the priesthood, etc.), but that doesn't mean we don't own up to them or are unwilling to discuss them. As with any organization, we put our best foot forward when inviting others to explore our faith. Can you imagine a company spending the majority of its time issuing press releases about their dirty laundry? We're not hiding anything, but we're not obligated to focus on the most controversial parts of our religion either.

Midwest Mom
Soldiers Grove, WI

All publicity is good. The sincere will ask questions. Those who hate us will not be moved.

Dublin, CA

Absolutely brilliant... yea, even inspired.


The musical is making bank on the deliberate fallacy of saying that Joseph Smith was the only one to see and handle the golden plates from which it was translated.

Meanwhile, the eleven who witnessed the golden plates and signed their names to a document stating that fact has been in the preface of The Book of Mormon since it was first published back in 1830.

This recent ad of "reading the book is much better than the musical" is a bit of reverse satire on the production.

Tooele, UT

@Qwest Perfected

You said - "The media campaign to normalize the Mormon church has become a bit pathetic."

If you don't like the Mormon messages on TV or online or on billboards, I won't force you to watch them and nobody else should either.

You said - "I agree with the above poster, just own up to your beliefs."

Latter-day Saints could discuss their beliefs and doctrine until the cows came home and a good number of people would still be unsatisfied. It goes back to the whole, "Nothing you can say will change my mind," philosophy.

@Henry Drummond

Maybe I'm in the minority, but as an active Latter-day Saint I totally get the fact a certain number of people don't like my church or agree with its teachings. I get the fact that some people even have strongly negative opinions about my church.

I would simply tell such people, if you can not accept my faith, I hope we can still live side by side as neighbors and friends.

Far East USA, SC

I never thought that the BOM Musical was trying to be negative against the LDS church per se.

The creators of the musical satirize all religions. Their South Park Mormon episode, in the end, had a positive message.

However, there was quite the firestorm on these boards when the musical first came out.

Hence my remark.

Liberal Ted
Salt Lake City, UT

How is the LDS faith hiding their beliefs and unwilling to share? The same church that sends young men and women out on missions to go door to door and person to person to share their message. The same church that asks all of it's members to be missionaries and share the gospel. The same church that puts up billboards, welcome signs, allows anyone to visit temples before they're dedicated, send free copies of the scriptures or church literature to you, broadcast general conference on the internet tv print etc.

Maybe people should take some time and look at the resources provided. Some people are posting that they should just share their story. But to share their story someone has to listen to it.

Many people out there won't take the time to listen.

Remember communication is a two way street.

Somewhere in Time, UT

As always, the Church is brilliant at PR.

SLC gal
Salt Lake City, UT

Parker and Stone might very well be the best unintentional missionaries - EVER!

Huntsville, UT

Why does a "church" need advertising?

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