Comments about ‘International Business: Brand acronyms, initials lost in translation’
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I live in a SW community in Germany. The local football team here is actually called 1FC*. That's pronounced "One EF-SEE-KA" which means Fan Club Kaiserslautern. Somehow I doubt the FC* sticker on my car in the States will be looked upon with the same enthusiasm it gets here in Germany.
Dang--the filters proved my point. Replace the * with "K".
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