Comments about ‘Missionary work goes viral thanks to 'I'm a Mormon' campaign’

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Published: Saturday, June 9 2012 5:00 a.m. MDT

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Santa Monica, CA

I live in another part of the country and everyone I hear talk of these things finds them annoying.

Pullman, WA

The Gospel net which is typified in the Church of Jesus Christ draws people from all walks of life, and of many ethnicities. Not everyone on mormon.org can be featured in a video, but everyone can add their profile to increase the display of that tremendous diversity found in LDS membership.

But the most important aspect, in my opinion, of the profiles on mormon.org is how it demonstrates our wholesomeness, our groundedness, our normalcy. Mormons don't worship Satan. Mormons don't have horns. We are just like you. We love life. We love virtue. We live life to its fullest.

And if you do not already know a Mormon, you can get to know one vicariously through these profiles. If you are from a part of the country that does not have a Mormon on your street, that you know of, come get to know one here. We are real. We care. And many of us are leaders in our businesses and in our communities. But others of us are just normal folks, like me.

May God bless.

Lynn Roberts

To Xert: I don't understand. How can you be annoyed when YOU make the decision to listen to the Mormon site? No one makes a person pull it up and listen to it.It seems voluntary to me. If you are annoyed, just don't listen to it. Simple!

James Garrett
Salt Lake City, UT

Lynn: when watching videos on youtube, you do not get to choose the advertisements. That is probably what he means when people find them annoying because they have to watch them if they still want to watch their intended video afterwards. I think you are making assumptions towards xert, especially because he didn't say he found them annoying, he just said he has heard others say that. Please try not to be so defensive and demonstrate a persecution complex.

Lynn Roberts

Well said. Didn't mean to sound defensive. Just wondering.


Most people find them annoying unless you talk to another mormon. Just wanted to find out where the definition of "viral" is. I think social media and all the bling that is attached to that is winding down - i personally believe it has done more harm then good. What is next?

ed in atl
Duluth, GA

We just finished the campaign in Atlanta. My co-workers thought the add and billboards were well done. They were not annoying. It was easier for me to talk about it to them and to mention that I am LDS. That was the purpose! I am proud to be LDS here in the Bible Belt.

Lancaster, CA

Are people finally waking up to the fact that we are not a cult?

terra nova
Park City, UT

Is 121,000 views the new definition of "going viral?" The article makes a mockery of its own title by comparing "I'm a Mormon" uploads with videos that have picked up over 10 million views in a matter of weeks. Why overstate the truth? Isn't accuracy worth something? With a slight twist and a few deft changes, the article could have used almost the same content and shown how the impact of uploads is working... to some extent. But calling it viral? Sigh.

Somewhere in Time, UT

I cannot believe all these bitter people who have to disparage everything the Church does. Are they really so unhappy?


In the bigger picture I have found that as I absorb some of the principals of the gospel it causes change to happen in my countenance and approach to lifes challengs. As this process developes it becomes apparent that things are improving in my life, and I have learned to recognize it's source as teachings of Jesus Christ. Additionally it has become very clear that as I mature spiritually and be more open to those positive promptings the more frequent they come and direct me to be on the Lords errand. You see the magic is in selflessness and service to our fellow man members or not. The LDS Churches use and design of it's "I'm a Mormon" campaign and the posting of video representations of it's members is aimed at showing how general population we actually are. There are no extremes one way or the other. We are very mainstream except that thru being taught about repentance, love, patience, caring for the poor meekness and other Christ like attributes we know that we have been challenged by Christ to help share those all good things that He teaches.


I love the videos and I love sharing them. I've grown up in Utah all my life and I love to see church members from around the world sharing their faith. I learn more and more that the gospel of Jesus Christ is a unifying force for all those who choose to receive it. The videos make me happy, make my cry, and even get me excited about missionary work, but especially they help me feel the spirit through my brothers and sisters from all different walks of life. I hope the church continues to produce the videos for a long time!

the greater outdoors, UT

xert: quantify everyone??? 5? 10? 100?

anyone outside your little group of friends that you didn't first introduce them to it?

just trying to put some context to you post since you didn't.


"The Gospel net which is typified in the Church of Jesus Christ draws people from all walks of life, and of many ethnicities. Not everyone on mormon.org can be featured in a video, but everyone can add their profile to increase the display of that tremendous diversity found in LDS membership."

They don't seem to show their unattractive members in the videos out of all the ones I've seen. The 'I'm a Mormon' campaign shows way more diversity (as far as ethnicity) than any ward, general conference, or anything else I've been to. I don't believe it's a fair representation


The 'I'm an Ex Mormon' campaign is big too. It's members sharing their exit stories and why they left. Interesting to hear their stories.

Except the Brandon Flowers video, which got 500k hits for the "I'm a Mormon Campaign" as a superstar, the "I'm an Ex Mormon" campaign has many videos with 1-200k hits. Not bad for people just spending their spare time explaining their exit stories versus and entire religion with superstars and funding.

Salt Lake City, UT

I enjoy the "I am a Mormon" campaign videos, especially about diverse LDS members from all over the world. They value their membership in the LDS Church and living the principles of the Gospel of Jesus Christ as best they can. Keep those videos coming.

Redding, CA

Chances are... even if you think you don't know a Mormon, you probably do. They pop up in the strangest places.

Beaverton, OR

Pullman, WA
The Gospel net which is typified in the Church of Jesus Christ draws people from all walks of life, and of many ethnicities.

The "Gospel" of the CoJCLDS....is that which is contained in the Book of Mormon.

LDS videos show mostly white, blond, clean-shaven people...which is the typical LDS

Notice how this campaign is not "I am a Christian"...but "I am a Mormon".
Point made.

Kevin Langemeier
Omaha, NE

Actually Mormons ARE Christians trust me I went to other Christian churches and I can tell you they fit in the Christian category

Beaverton, OR

To Kevin: What criteria did you use when you compared Christian churches to Mormon churches?

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