Published: Thursday, April 26 2012 11:00 a.m. MDT
This article makes me suspect of the U's MBA billboard heading north out of
SLC on old route 89......... If they are both in the top ten and one is actually
35th while the advertising one is 84th..... Seems the billboard should
read...... Two are closer than you think with one being not who you'd like
it to be coming in higher.....
Jake2010,You misunderstand. The 6th and 10th ranking the two
schools received are the popularity ranking, meaning ranking for what percentage
of students who get accepted actually enroll. The second ranking (the 35th and
84th) is ranking how good the schools are. They are separate. So, the quality
of the schools are quite a bit different, but the popularity is pretty close.
BYU leads the way...again.
OK, so Utah is where those who cannot get into BYU go. What's new?
Utah's Eccles Business School flunks on the number factor for success in
business, Credibility! Given the fact that they continue to be not ranked at
all by Business Week Bloomberg where BYU's Business School ranks 31st.
Also, in US News BYU ranks 27th and Utah's Eccles school is 63rd. How does
the Eccles School put up bill boards and run ads on the radio touting it as the
top business school in the state? There might be some ranking report no one
pays attention to that puts Eccles higher, like the Utah Alumni Journal. This
is Straight up propaganda. If you want to move up the ranks in the business
school wars, try adding credibility to your programs character. Propaganda
didn't work for the Soviets and it won't confuse savvy business school
candidates. After all a key component in rankings is on the quality of the
enrollment and how successful the alumni are. Easily duped candidates are not
going to improve your ranking Eccles. Go back to business 101 - Credibility
especially on Bill Boards and advertising campaigns.
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