I agree with you guys and it is a major issue that should be addressed. I
believe that women should not be seen as sex objects and men need to be taught
to not objectivity women in any way and the Carl's Jr. add is using women
to get men's attention and get them to buy there product which is not okay
and should be addressed and more people should be aware of the issue.
Conservative CommonTater:These ads come on my TV in my home in front
of my 10 year old son. You bet I have a right to get involved on this. Far
from "forcing religion" on anyone, I simply would prefer some decency
and good taste in advertisements.Heretic:Official
definition aside, two women writhing around with a burger is porn to a lot of
people. To compare these ads to Rodan shows much greater delusion.I
didn't become a porn addict by looking at porn. I fell into is from the SI
Swimsuit issue and other "non-porn" magazines. Once the mainsream stuff
is not exciting enough, those becoming addicted move to more hardcore options.
These ads are the "gateway" drug to porn addiction.Objectification is a word I learned by watching society act so callously and
demeaning toward women for 35 years.
I can't believe there are so many people arguing against this! These type
of ads do horrible damage.And, by the way, it is not just women who
are against this. I have a wife, a sister, a step-daughter, and know many other
women who I care about deeply. They should not think their value amounts to the
images they see on these ads.I think these ads are also very
destructive to men. I don't believe that a video or image has to show
somebody naked for it to amount to pornography, as they evoke the same feelings
and desires. These type of images are a plague that damage how men feel about
women, and their relationships with women.
Good for you! I have not eaten at Carl's Jr since they started showing
Why is their religious affiliation important? You've stereotyped these
women AND their organization!!!
I haven't been to a Carl's Jr. for several months, maybe even a year.
But this news report reminded me of how much I like their food... I'll be
stopping there to eat this week.I wish this girls good luck with
their cause. We all need a cause. Right now my cause to fill my empty stomach.
No business can afford to insult one half, one third, or even one fifth of
it's client base, or whatever the true number is. I am going to pay more
attention to this from now on. Thanks twins.
Another thought:When Hobby Lobby wants to bring their beliefs into
the business and liberals don't like it, the liberals get called mean names
in DN comments.When Carls want to bring its beliefs into advertising
and conservatives don't like it........?Citizens of the USA are
entitled to believe in very sexy, overt women.After all, Utahns are
entitled to drive across the State line to gamble, drink, go to sex shops, and
see prostitutes, no?
So much for "free agency"!Carls Jr needs to advertise to
men. They sell larger hamburgers, differentiating themselves from MacDonalds,
which is more for families.For every sexy Carls ad, there are ten
for feminine products that men have to endure with embarrassment.These silly girls ought to go help low income families stay together, or
something else of real use.And PS -- many women want to be the girl
in the ad, not the prim and judgmental church girls.
So many irrational excuses for indecent ads! I stopped eating at
Carl's Jr. about five years ago when the first sexually suggestive ads came
out. Maybe if enough people had boycotted them back then the ads wouldn't
have escalated to the level of soft porn we see now. Carl's Jr. tries to
pass it off as "entertainment" but even Andy Puzder, the owner of CKE
Restaurants, owner of Carl's Jr. knows what a bunch of PR fabrication that
is. He says he doesn't attend his company's ad shoots: "I have a
very good marriage. And I want to keep it preserved."Nice, huh!If hungry young guys is their demographic, what do these ads say about their
impression of the rising generation? Evidently, they think they are hormone and
appetite driven, self serving and classless "apes". So if you agree,
then I guess you might as well continue to support them, but I for one think
that we are more than meat, both women and men.
I don't eat at Carl's Jr. and I won't as long as they air these
ads. I've written them to tell them so. Beyond that, I don't give
them much attention. I agree with a previous poster: sometimes all the
attention that boycotts bring actually does more harm to the cause than good. I
will continue to change the channel when their racy ads come on and I will
continue to take my money to more family-friendly establishments.
"... "This is honestly a public health crisis."Wow, Really?
pretty girls eating a burger on TV makes it a public health crisis?
Reading this article made me want to eat at Carl's Jr.
Thank you so much for taking this action. I am very grateful to these sisters
for speaking out about this. I could not believe the ad I saw when I first saw
it. Very offensive. And it totally does not make sense to pair this type of ad
with anything, let alone a food product. I wanted to write and complain but did
not do it. I am thankful that someone has.
Objectification of women (and men) is never OK. Even if the Kite sisters
don't that across to Carl's Jr., they are spreading that message to
many people across social media and articles like this. The belief
that a woman is on object to be used for personal gratification can start with
these images and lead to the "more heinous crimes" like rape, abuse, and
human trafficking. Sexually charged and objectifying images surround us today,
and Redefine Beauty educates people about the hidden intent and messages behind
such images. They probably won't change what the companies do, but they can
teach the consumers not to believe that appearance defines worth.Keep up the great work!!
RedWings @ Heretic:"No one is crusading against beauty - it is the
objectification of it that is wrong. To think that Carl's Jr ads or
any other forms of porn do anything other thann demean and degrade women is to
live in denial and delusion...."Are all things of beauty
objectified? If one believes this is "Porn" they are the
delusional ones, porn is NOT allowed on TV. Porn is also not nudity. Rodan and
Michaelangelo were not sculpting pornography.Objectification a word
I learned from the scriptures about women
For those of you playing Religious Hypocrisy Stereotypes Bingo, check your
cards. You should have crossed out “cheerleader uniform,”
“subservient,” “burka,” and “swim wear.” Be
on the lookout for “ballet costumes” and “body
shaming.”For those of you playing Relative Privation Fallacy
Bingo (aka “Why aren't you focusing on this cause instead?”),
all your spaces should be filled by now, including “bad food”
“many more worthy causes,” “non-silly causes,”
“malodorous women wearing too many layers,” and “Tampax
ads.” Congratulations!For those of you playing Variations of
Just Change the Channel If You Don't Like It Bingo, sadly there is only one
space to fill so far. Keep trying!
I wrote to Carls Jr my self and here is their reply.Dear Ms Maria AllenThank you for taking the time to share your comment with us. Our goal is
to make every guest happy, every time!We regret that you were
displeased with our advertising promotion. �CKE Restaurants, Inc., owner
and franchisor of Carl�s Jr. and Hardee's restaurants, adopts a
creative approach to our advertising. We do not aim to offend anyone with our
efforts, but merely to offer entertaining content. We understand that not
everyone may view our advertising the same way, so we respect all views and
welcome all comments. �Your feedback is very important to us.Please feel free to contact us again at any time.Sincerely,Charles MasonCarl's Jr. & Hardees Guest Relations
sigh, another example of Mormons trying to exert "unrighteous dominion"
to promote their cause. They were just on CNBC and voters said; "NO"
that the ads showing a couple of beautiful women in bikini's were not
wrong. It seems that the objectionable "ads" are the ones these women
are promoting, THEIRS!If you don't like the ads, fine, but
don't try to tell the rest of us what to do.
Heretic:No one is crusading against beauty - it is the
objectification of it that is wrong. To think that Carl's Jr
ads or any other forms of porn do anything other thann demean and degrade women
is to live in denial and delusion....
Love their hamburgers. Yes, they're unhealthy, so don't eat them
every day.Second, yes, the women in the ads are physically
attractive and may very well be intelligent.But the ads go over the
line in terms of what's decent. Do you really HAVE to have a gorgeous
female model open her legs with her crotch covered by a small piece of hamburger
foil wrapping to sell your product?Anyone with an ounce of honesty
knows you can both feature a beautiful person in an ad but do it in a non-sexual
way. That, my friends, is called class.
Where does Sneaky Jimmy believe that all those heinous crimes begin? If ugly
models don't sell burgers, clothe them. That way they can still be the
beautiful, intelligent, professional actresses they are... but with clothes on.
That is even more beautiful, intelligent and professional. If they are not
exploiting women for profits then put clothes on them. Who are they trying to
Perhaps if they were wiping their mouths with their burkas, you'd be
happy.Women are beautiful, even when I can see their ankles..oh
my!No chain has a better burger.Next you should picket 7
peaks, why they allow 2 piece swim wear, oh the children!Every year
another crusade against beauty.
Power to these two sisters! Carl's Jr. ads are the reason why my family and
I have not eaten there for years. I find the advertising agency's response
to be a classic lesson on rationalization. People say that boycotts are not
effective. Well, they are effective for me as 0% of my money goes to their
I've given up fast food burgers; health reasons. 6 or 7 years ago a
daily/almost daily consumption; since in those same 7 years three times. Two of
those were Carl's Jr. And before this article hadn't really noticed
out of context the problem this article addresses. What remains, and what the
ads sell and tempt me with, is the best looking burgers.Sorry, but
that's what I see and notice in the ads. The food. The narration about
the food. The need for plentiful napkins.As others have pointed
out, the choice to attack Carls Jr rather than so many companies that have made
seeing women in their undies common and acceptable, is an odd one.
GZE,Did I say that objectifying women was fine? No.Are you
misrepresenting me? Yes.Please don't.Is
homosexuality wrong? Yes. Is equality, morality, or the state defined by
liberals? No.Are you misrepresenting the truth? Yes.Please
don't.Women deserve respect, love, and care. Everyone does,
including people struggling with addiction and same-gender attraction. However,
feeding a broken philosophy on equality at the expense of others continue to
struggle and suffer? No thanks. We'll only ever be happy if we embrace who
we are as human beings. The more we embrace anything contradictory to who we
are, the more we will be miserable. That's more serious than a Carl's
commercial, IMO. Whether you agree with me or not, the gravity of such
consequences at very least illustrates why one is far more serious to consider
than the other.
Here is my follow up to their reply.Thank you for your response. So
if I am understanding you correctly, you are saying that creating a commerical
such as you did, is eternainment? Really?! I would have to say that is a poor
choice on your part. You are a family orientanted fast food place, that serves
to family that have younger children. Am I right? So please tell me how you can
justify that it is alright to create a commerical such as you have geared to
something that is suppose to be for familly? That is not being creative at all.
That is being pretty stupid. If you want to get better at what you do, gear
commericals that are family orientanted. That is being creative.
This is newsworthy? Here is an idea...How about you don't watch or turn the
channel? What ever happened to this philosophy? Are we all not adults? Clearly
mentioned "late night advertisements" in this article meaning your kids
should be in bed!
This article reminds me of a quote from the classic Cary Grant movie "Father
Goose"."You really missed your calling, lady. You should go
around playing a tambourine and putting fig leaves on statues."
I have mixed feelings about this cause. I agree that the sexualized images of
women that permeate our culture send a poor message to girls and young women,
and they do, in fact, contribute to the development of eating disorders and
other symptoms of low self-worth. But there are typically a whole host of
factors involved in a female's perception of self, not just sexualized ads
designed to target male hormones. I also don't like the idea
of sending the message that someone else is responsible for how we feel about
ourselves. I'd much rather send this message:Yes, our culture
often does objectify females as mere sexual beings and many males do see women
primarily in this context. So be it. It doesn't mean it's true or
that we have to let this define us. Each of us alone is responsible for
defining who we are and behaving in a way that commands basic respect.
Don't let someone or something else set your standards for you. Figure out
who and how you want to be, and then own it.
Dear Ladies, Thank you for standing up against these ads and a company
that objectify women. I chose to stop patronizing Carl's Jr. for the same
reason. The notion that only sexy, beautiful women can sell a product is a
fiction. Does anyone remember the highly successful, "Where's the
beef?" hamburger commercials? I challenge others to boycott Carl's Jr.
until they use their advertising dollars to create commercials that are both
creative and respectful of men and women.
I wonder if they are also boycotting the definition of parody and satire. Go
get 'em, girls!
@Pragmatic:Oh my. I'm glad that our Founding Fathers were not
content to "accept things the way they are."!
Please, get over this selective objectification of women.If women are
meant to be subservient to their husbands, and stay at home raising the
children HE gave her, how is that not objectifying a woman for
I'd like to target all the women who wear t-shirts under strappy
sundresses, and whose body odor is offensive. Ladies, you are wearing FOUR
LAYERS of clothing and we can tell.
These women are merely publicizing their own moneymaking efforts.They also use (with permission?) the images of teen stars who are making their
money from their bodies...at least one who is well-known for serious drug and
alcohol issues. If they were serious about the issue of female
objectification, they'd be targeting the basis of discrimination. As long
as women have "separate but equal" roles in society, there will be no
reason for young girls to strive for professional status. Especially when they
are raised in "beauty pageants" and "cheerleading" classes. Come on, women: you've got PhDs. A woman doesn't have to
dress like she's ready to scrub the floor to be "redefined".
Why limit yourself to Carl’s Jr.? If you’re going to set your sights
on “offensive content,” you had better take aim at Victoria’s
Secret, Tampax, Miller Beer, New Yorker Magazine, Pepsico and/or Calvin Klein
– among a host of others that utilize “exposure” to sell their
A fast food burger is beautiful food? Yikes! Do you know what's in that
Some random thoughts:1) Deseret News gives free publicity to so called
"non profits" that are creating crusades to increase the number of
speaking engagements and supposedly revenue.2) Secular organizations not
affiliated with the LDS church get more paid speaking engagements in the broader
Christian world. 3) There are many more heinous crimes against women
being perpetrated every day in the state and nation.
"The women in our award-winning ads are intelligent, talented and
beautiful..."Re Paris Hilton, Kim Kardashian and Heidi Klum:
"Intelligence" and "talent" are two words not commonly
associated with at least two of these celebrities. "Vapid" and
"famous for being famous" come to mind."We have only the
greatest respect for women...""We believe in putting hot models in
our commercials..."One obvious sign of respect for women would
be not describing your female employees as "hot."Article:
"The twins are members of [the LDS Church], but run their nonprofit,
formally established in 2011, as a secular organization. They don't talk
about their faith in their speaking engagements around the country..."It looks like the Kites have made some effort not to be identified as a
specifically LDS cause, yet the DesNews chose to make that their primary
identifier in its headline. Why?
I like the burgers at Carls more than any other fast food but I don't eat
there because of their advertisements. My choice.To "I Know
It" - who says - As long as they don't start showing two guys getting
married in their commercial, I'm still going to go there. We have bigger
fish to fry than a woman in a bikini.Really? Objectifying women is
fine; showcasing equality is bad. We all have our causes, I guess.
And I imagine they are members of Ordain Women too! Everybody needs to relax
and calm down. Come on Sisters, accept things the way they are.
Not just the girls. What about the dufus guys being portrayed?
These women are perfectly within their rights to speak out against what they
find objectionable. This is the free market and capitalism at work.
I applaud them for taking a stand whether I agree with them or not.Just remember. It cuts both ways.Be consistent.
I would guess that most of the people making negative comments on this article
are men. If only they had any idea how these commercials made women feel. Thanks
ladies for standing up for a good cause! Keep it up!
We stopped dining at Carl's Jr. since we first noticed these ads a couple
years ago.The idea that eating a certain brand of burger is associated
with pretty babes with no clothes on is downright ridiculous and offensive.
Unfortunately, until you can get the women in the ads to get on board and stop
accepting the big paychecks to allow themselves to be objectified, this will go
nowhere. The idea is great, but *all* women need to be united against it to get
So many ads...so little time.I wonder why they picked Carl's? There
are so many to choose from, you know.
I will continue to avoid Carl's Jr for this exact reason. As I do so, I
will help my kids and friends develop brand association with other restaurants.
Eat away Clark and Dude. You will help your kids and friends associate with
Carls Jr. You speak with your wallet. I will speak with mine.
As usual, these well meaning sisters are late to the game. Greg Trimble already
blogged about this subject last month, calling Carl's Jr out over their
overly sexual ads, inspiring many to contact the company over the issue. Old
One assumes these sisters will move on to call for potential students to boycott
BYU unless and until that university changes their cheerleader uniforms for
something more modest.
These girls will go down as being several decades ahead of Society. This is
We need more people speaking up against sexually-charged marketing gimmicks like
Carl's Jr. uses. Keep it up, ladies! I admire your efforts, and please do
not pay any attention to your detractors. You are making our society a better
place. I have to say, these corporately-produced, silicon-fused
images of sexuality are just as unhealthy as their food.
I'm LDS. I don't like that women are treated like objects. But
sometimes boycotting brings more attention and harm. The best course is to
simply go your way and do good. Targeting someone or their business is exactly
that, targeting... to pick a fight. Fighting breeds stubbornness, not change.I respect the fact that Carl's started making some of their stuff
in-house when other chains were shipping frozen food only. They don't do
everything right. But they have made progress. I prefer their breakfast food to
other chains.As long as they don't start showing two guys
getting married in their commercial, I'm still going to go there. We have
bigger fish to fry than a woman in a bikini. It's not great, at all. There
is just far worse on T.V. and a better way to deal with it than a boycott.
I'm pretty sure that the 'beautiful, talent, and intelligent'
women in these commercials are smart enough not to eat those hamburgers. They
are filled with calories! Those sexy bikinis would definitely not be sexy on
I'll still be eating at Carl's Jr.
Find a real cause. This one is silly.
How about standing against racy ads and bad food.