Comments about ‘Record Big 12 and SEC conference revenue expected to keep climbing’

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Published: Friday, May 31 2013 7:15 p.m. MDT

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West Point , UT

Btw MyP, what's also funny is how much more Texas makes now in the Big 12 than ANYONE in the PAC12, and it's not even close. Looks like they got what they wanted after all (kept the 15 mil/yr LHN, and t1 & t2 rights with the Big 12). That's called leverage. Even if the Big 12 had fallen apart, Texas knew they could go elsewhere (they are not just tier 1 research either, they are an AAU school...B1G would love to have them...they knew all this which is why they would never have given into the PAC12). In retrospect it's obvious the PAC12 would have benefited more from Texas joining than the Longhorns would have, which is why Texas didn't budge in their demands.

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