Comments about ‘Underneath the logo: The anatomy of a collegiate athletics apparel sponsorship’

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Published: Wednesday, March 27 2013 8:10 a.m. MDT

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Juggy
SAINT GEORGE, UT

I disagree with you old school traditionalists. Utah's football program is iconic to state of modern football, so it is fitting that the uniforms are modern. Think about it, this football program is progressive it's best days are ahead. The first team to crash the BCS and the first team to make the jump from minor conference to major BCS conference. The Utes had an ok football tradition but by in large it is a modern program that is, in a way, defying the traditions and big boys only club of traditional college football.

So we should wear modern uniforms. We should not wear traditional, simple uniforms, those are for the Notre Dames, Alabamas, Michigans, of college football. Those are traditional juggernauts with a long history with iconic, classic uniforms that have barely changed in decades. the represent what college football was and has been and they look the part. Utah represents a new wave and their uniforms look the part.

xert
Santa Monica, CA

Kids really go for having a wide range of uniforms, ala Oregon. Kids also like drinking chocolate milk while eating hot pockets pizza rolls and they think that Archie comics constitute high comedy. Kids think a fine wine is something you employ to get your mom to buy you something at the grocery store. In other words, it's not that kids don't have any taste--it's that they have really childish tastes. Give me a simple Alabama football home uni-vs. a Tennessee road uni and I'll watch the game drinking a dry martini and eating a medium rare steak with a tiny sprinkle of A1 sauce.

Floyd Johnson
Broken Arrow, OK

The "bib" uniforms were revealed to the team in a closed ceremony prior to the Washington game.

"Nike spent six months designing these uniforms," the team was advised while Kevin Feterik pranced around the stage in the new gear.

Matt Johnson (o-line) leaned to the guy sitting next to him, "they should have spent eight."

The first set of bib uniforms were the wrong color. They were supposed to be essentially navy, they arrived more of a purple. I believe it was the third game before the new navy bib uniforms arrived.

Aggie84
Idaho Falls, ID

Personally, I liked the white out USU had for homecoming. Impressive to have everyone involved. Navy blue for the USU game against the Y this year please. Let the True Blue come through.

Cougars1
Bluffdale, UT

"The first team to crash the BCS and the first team to make the jump from minor conference to major BCS conference."

juggy,
You need to do some research. Arizona and Arizona State made the jump from the WAC to the PAC long before Utah. Utah is moving forward, but don't credit them with something they did not do.

Uteanymous
Salt Lake City, Utah

juggy,

Congratulations on crashing, to the bottom, of a "big boy" conference. The big boys of the conference welcome having another whipping boy.

Christine B. Hedgefog
Salt Lake City, UT

I especially liked the camouflage uniforms against TCU. They made us look much less conspicuous in the fetal position sucking our thumbs on the field following that spanking as an extremely overrated #5 team in the country.

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