I think part of the increased popularity might stem from the Hostess Twinkie
debacle. If anything, we were reminded how sentimental we are about these
mmmm... get them on Easter, tear the wrapper off the top and let them sit for
about a week and "ripen" then they are ready to eat. And perfect timing
too, the chocolate will be gone and you'll love that something sweet is
still around. Our kids have a little contest to see who gives in first and eats
theirs before they are ripe.