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In a recent survey of campaign advertising in Ohio conducted by The Washington Post, 85% of Obama ads were considered negative. However, in the same report, 99% of the Romney ads were considered negative. Although the article cited Florida as the state receiving the greatest amount of money for campaign advertising, Ohio is seen as the key to the presidential victory.
Much is at stake here. Republicans and Democrats are well aware of the benefits of victory beyond the simplistic themes used to manipulate the electorate. Power and money are the spoils of war, and Republicans are keen to re-establish their "rightful place" to the presidency and the increased wealth they will bring to their corporate supporters.
Democrats, similarly, have their agenda. However, Democrats appear to be more focused on the middle-class and speak more to their needs than to the plutocracy that has come to dominate American politics.
With unprecendented amounts of money being spent, one wonders about the extent of benefit to the rich and powerful in contrast to the general public regardless of who wins. It is certain that the wealthy will benefit much more than the middle-class in a Republican victory.
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