Comments about ‘Social media doesn't help us decipher the outside world we see’

A thoughtful essay marred by a negligent headline. Call me a pedant, but I can't take seriously anyone who constructs "media" as a singular noun. I will give Mr. Rodriguez the benefit of the doubt, though, and assume the fault lies at the DesNews. Please check your AP Style Manual (or any other style authority). "Media" takes a plural verb.

The prevasive use of "media" as singular creates the false perception that there is some monolithic entity that is control of all communication. Even in the more restrictive, and more precise and proper sense of "the Press" (i.e. news media), it is misleading to use the singular. Does anyone seriously believe that the New York Times, the Wall Street Journal, Fox News, CNN, MSNBC, the Washington Times, the Deseret News, Gannett, etc. all function as a cohesive single homogeneous superorganism?

I hear Limbaugh, Beck, Hannity, et al. unironically complain about the "liberal bias" of "the media" without realizing that they are part of the the very entity they are criticizing. But that's another rant. Don't get me started...