Comments about ‘Olympic commercialism: IOC going to extreme measures to protect brand’
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The IOC has been at this for years. It's nothing new.
As Doug Robinson pointed out in his DesNews column on 7/24, the IOC has a pretty sweet business model. They have the host cities and sponsors shoulder all of the work and financial risk while they pocket the benefits. Talk about "You didn't build that."
Utah would know all about the bribery necessary to impress the IOC...
If the Olympics are all about the bottom line then Willard was the right man for the games in 2002!
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