Comments about ‘About Utah: 'Jazz' name belongs back in New Orleans’

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Published: Thursday, April 19 2012 10:00 p.m. MDT

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two things. first, when has a team that has a history of success, in the same place, over a long period of time ever changed their name? second, if the "jazz" name was to leave the team, the franchise would soon leave the state. franchise stability should be more important than selling out the fans. i'll only cheer for the utah jazz.

ammon, ID

They can have the Jazz name back but only if they give Utah the Saints! It would be fitting right? HA

Springville, UT

I am not opposed to sending the name back, but be careful on the choice of a new name. Washington still hates the name "Wizards." And the names offered up at the end of this piece are even worse!

Salt Lake City, UT

Lee, I often agree with you. But this is simply revisiting the old question why the name Lakers followed the NBA team from the land of 10,000 lakes to the land of the concrete river. Same for the Dodgers. By the time they got to LA in 1957 there were few, if any, trolley dodgers in Southern California. As for Warriors in Oakland...well. As for Bills in Buffalo...they should be the Wings.

Mesa, AZ

As stated above, there are plenty of team names that moved across country long before the Jazz. A name-change would be detrimental at this point. The change should have occurred at the the time of the move. It didn't, so now it is part of the team's soul and history.

Brave Sir Robin
San Diego, CA

If I'm the Jazz, I wouldn't give the name back to New Orleans until the Lakers give their name back to Minnesota.

J R Stewart
Cottonwood Heights, UT

Before saying no...get the offer. Would Greg accept $338m and 2 first round draft picks?
Maybe we're just quibbling about price?

Heber, Utah

I like the Utah Green Jello's not only is it a catchy name, but we could sell the naming rights to Jello and instead of the arena being known as "the dump" it could be known as the Jello Bowl. Concessions could include the tasty treat in all it's wonderful forms and the uniforms would be sick! I'm thinking Green (for the Jello) Orange (for the carrots) and white (for the cool whip).

Maybe the Utah Powderhounds would be better? We could get rid of the ridiculous "Bear" and instead have a cool dog in ski garb as our mascot. The name would go along with something that actually happens in this state unlike "Jazz" because honestly, when is the last time you heard good Jazz in Utah?

Palmer, AK

Change the name. It never fit. This would be a great time to westernize the team. Since we're on the cusp of a whole new generation of excellence what better time could there be. Just because the Lakers didn't change their name doesn't mean they shouldn't have- They probably just couldn't spell prima donnas. Maybe we get a three way trade going with LA. We're the ones with the lake.
Maybe just become the Salt Lakers, Jordan River Rats, The Pioneers, the Spikers, 47ers, The Millers (with a logo of the Benson Grist Mill), the ox yokers... give me five more minutes and I'll think of something we'll all love.

Salt Lake City, UT

I would trade the name for
1. The rights to Eric Gordon
2. Unprotected draft picks in 2013 and 2015(can't trade 2 consecutive years of draft picks)
3. 55 Million cash.

Weston Jurney
West Jordan, UT

And once New Orleans has the Jazz name back they could let Charlotte have the name Hornets back. Charlotte earned that name from General Cornwallis clear back in 1780, when he called the town a "hornets' nest" of revolutionaries.

Which would leave Bobcats available for Utah...

Salt Lake City, UT

I'm a Gen X Jazz fan who has followed the team since the mid '80s. While I have a sentimental attachment to the Jazz name, I TOTALLY agree with Benson. Let's dump the name. Give it back to the rightful heirs. Let's take on a name that does does the state of Utah proud.

I get that all of us fans are used to the name, but the only constant is change. Fellow Utahn's, let's turn the page.

(And while we're changing longstanding institutions, can we please redesign our state flag to something less... governmenty and boring!?)

Falls Church, VA

When a name is used in the context of branding, the name ceases to have its original meaning, but instead gains a secondary meaning. If I'm talking about electronics and I say, "Best Buy," you do not think I'm referring to some deal on a product, but you know I'm referring to a big box electronics store. Similarly, in the context of basketball, if I say Utah Jazz, L.A. Lakers, or whatever, people do not think of music or lakes, but of NBA teams. The names have acquired a new meaning--the brand--which is now associated with the team and not the original word. This is why people don't want to change the name of the Jazz or the Lakers. It's the name they associate with the team--not the original meaning.

Farmington, UT

Our Utah Jazz change colors and logos constantly. It's not like we're suddenly traditionalists and need to keep things the way they always were.

We'd be wise to let New Orleans have "Jazz" back--all we want is a percentage of the marketing profits for the next two years. The word "Jazz" means absolutely nothing to us--we're just used to it--while the word means everything to folks in N'awlins.

How about the Utah City Creeks? People around here buy anything that says "City Creek" on it. Okay, that was sarcasm. How about the return of the Utah Stars?

Little Andy
Tremonton, UT

Looks like you are wrong Lee. Along with other comments of teams moving but keeping their names you can add the Rams and Cardinals.

Lindon, UT

The name Jazz is going to stay in Utah. I don't really like Greg Miller, but good for him for saying the name isn't going anywhere. Lee Benson couldn't be more off in this article.

Manti, UT

Dear Mr. Paine….errr... Benson;
Like Thomas Paine, your "common sense" is refreshing, timely and certainly
appreciated! I totally agree with you about sending the Jazz name back to where
it belongs. Our family was in NOL years ago and while visiting the former home
of the New Orleans Jazz, the guide asked if anyone knew where the Jazz had gone?
Of course we knew, but we also knew, in that setting, that that name didn't really "fit"
in Utah. It would be great for NOL, and for Utah, to have that name go home and for
us to get our "own" name….....as long as it isn't the "Utezz!"
Thank you for speaking up and telling it like it is. Here's hoping that you have given
a push to a movement that will make this happen.
A Utah NBA Fan

Payson, UT

I love the Jazz, but am not totally against returning the name to New Orleans. When and if the Jazz name goes I hope the Laker name goes back to Minn also. As for a new name; if that happens look no further and our old ABA franchise name of the Utah Stars? Our Stars were winners, just like our Jazz are.

Johnny Triumph
American Fork, UT

If New Orleans doesn't like Hornets then they should certainly come up with something else; are they ONLY defined by Jazz? There must be something else city-specific they can use. The Cajuns? Too bad they weren't forethinkers like Seattle...Seattle kept Supersonics in case they ever get another team.

Don't leave the Kings and Clippers off the moved list.

Lindon, UT

If you are in favor of the Jazz giving their name to N.O. you should have your fan-hood permanently revoked.

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