Disciplined approach delivers successful results
Published: Monday, March 12 2012 5:00 p.m. MDT
Is it just me or does this feel like a six webpage infomercial for Ivory Homes?
One thing I wish companies would do is to quit giving in to making higher profit
margins and start giving people real yards again. It's ridiculous how small some
of the newer home's yards are.
It's a great success story. Clark is a tremendous leader who surrounds himself
with like-minded people. But I would like to mention that in 2007 Ivory Homes
went through a gut-wrenching layoff. About half of us were cut. Now I will say
that Clark treated us as fairly as he could. I was paid a month's severance,
plus my vacation and sick leave. About a month after I was laid off, I had a
phone call from the Ivory Human Resources Manager. She told me that there had
been a change in policy resulting from a change in the company's health
insurance. Although I was no longer part of the company I was given a check for
$2000 because I had been affected by the change. I don't believe that Clark was
legally bound to do that. But that is the kind of integrity he has.
If you have ever owned an Ivory home you might not have as glowing of a review
of the Ivory's as this article paints...
Ivory Homes has sold over 10,000 homes. You can't sell that many homes if your
quality is poor. Plus if you had read the article it points out there customer
satisfaction rating is above 90%.
Customer satisfaction ratings are in how you ask the questions. I have known
at least three families that complain about crooked walls, floors and sidewalks
that have never been fixed and never been part of a customer satisfaction
survey. Coincidence? Despite warnings, claims, warranties and guarantees - it
is buyer beware. Don't just hire an inspector - hire somebody that knows
@UtahManAmI0319So with that logic the store with the highest quality items
is Wal-Mart, because they sell the largest volume, also the best food in the
world must be McDonalds because they sell more product than anyone else. United
Health Care must be the best health insurance because they have the most
policies. Selling a large volume in no way means that your product is quality.
@NoodlekaboodleI don't think your examples fit this situation. You are
talking about companies that have the lowest prices and that is why they have
high sales volume. Ivory Homes prices are not even close to being the lowest in
the state, but still people keep buying there homes. So my question to you is:
Why do think Ivory Homes sales so many homes? Even though there are not cheaper
homes in the market and according to you the quality is sub-standard.
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