Interesting article (and comment)!
Nitish Singh, Professor of International Business at St. Louis University, tells
me a study by Madden et al. (2000) found some very interesting color
associations and meanings across countries, including:Most liked
colors by country:1. Austria: Blue, green, and white (Least liked: Purple
and gold)2. Brazil: White, blue, and green (Least liked: Orange and
gold)3. Canada: Black, blue, and white (Least liked: Gold and brown)4. Colombia: Blue, white and green (Least liked: Orange and brown)5.
Hong Kong: White, blue and black (Least liked: Orange and brown)6. Taiwan:
Blue, white and purple (Least liked: Red and gold)7. US: Blue, green and
black (Least liked: Orange and yellow)