Comments about ‘International Business: Color meanings can be lost and found in translation’

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Published: Friday, Jan. 21 2011 7:00 a.m. MST

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Adam Wooten
Pleasant Grove, UT

Nitish Singh, Professor of International Business at St. Louis University, tells me a study by Madden et al. (2000) found some very interesting color associations and meanings across countries, including:

Most liked colors by country:
1. Austria: Blue, green, and white (Least liked: Purple and gold)
2. Brazil: White, blue, and green (Least liked: Orange and gold)
3. Canada: Black, blue, and white (Least liked: Gold and brown)
4. Colombia: Blue, white and green (Least liked: Orange and brown)
5. Hong Kong: White, blue and black (Least liked: Orange and brown)
6. Taiwan: Blue, white and purple (Least liked: Red and gold)
7. US: Blue, green and black (Least liked: Orange and yellow)

Janna Goodman
Yuba City, CA

Interesting article (and comment)!

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