Comments about ‘Sundance sparks entrepreneurial spirit’

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Published: Thursday, Jan. 28 2010 12:00 a.m. MST

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Wow, talk about ambush marketing. That plug for SwaggMedia at the end was every bit about ambush marketing (disquised as journalism).

The link at the end of the story

leads to streaming video of musicians at the Gibson guitar lounge in Park City during Sundance - and commercials for Gibson


I don't usually mind all the free stuff. My friends are filmmakers and I go with them every year. Who am i to stop a Ty Ku liquor girl giving me sake? Or the ThirdAid folks for giving me juice? Someone even handed me Divine chocolate at a lounge, FANTASTIC. All great brands, and if they want to use this festival as a way to grab some face time with celebs, so be it.

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